All MKC Content
-
Signal Loss and Creative Data, with Stephanie Bohn of VidMob
Marketing Futures Podcast November 3, 2021Stephanie Bohn, Global Chief Brand Officer for VidMob, joined us on the podcast to discuss the company's new report — "The Essential Guide to Signal Loss for Digital Marketers."
view -
Looking Forward — How Pernod Ricard Plans to Re-Approach Sponsorships and Experiential in a New World
Event Recaps November 2, 2021Marketers from Pernod Ricard shared how they used the period of disruption caused by the pandemic to evaluate their approach to sponsorship and experiential activations.
view -
Making Brick and Mortar Relevant Through Experiential Marketing
Event Recaps November 2, 2021Trademark Properties shared examples of some of the tactics it has used to attract traffic to its malls and shopping centers.
view -
Recruiting Marketing Talent for a Post-Digital Age
Champions of Growth Podcast November 2, 2021In the latest edition of the Champions of Growth Podcast, we take a look at the various efforts by the ANA Educational Foundation to promote a career in marketing and advertising and what CMOs and brand managers can do to boost their recruiting and retention strategies.
view -
ANA Ask the Expert: The Creative Feedback Playbook
ASK Answers November 1, 2021This playbook guides marketers through every facet of the client creative feedback process, and includes a one-page list of dos and don’ts around giving creative feedback, plus templates for creative evaluations and for conference reports.
view -
Behind the Campaign: Laugh Tracker
Marketing Futures November 1, 2021How did the Tennessee Department of Tourism use technology to provide parents with a trusted source of honest and authentic feedback? By leveraging neuroscience technology to create a new metric to help parents understand visitor satisfaction: laughter.
view -
Behind the Campaign: Using AI To Fix Content Marketing’s ROI Problem
Marketing Futures November 1, 2021How did a Fortune 500 financial institution move beyond clicks and drive engagement of their owned content? By leveraging the potential of Artificial Intelligence (AI) to understand what content was resonating with their consumers and serving it up at the perfect time.
view -
Behind the Campaign: Wine and Cheez-It
Marketing Futures November 1, 2021To recapture consumer attention and reestablish the uniqueness of the brand, Cheez-It developed a collaboration with House Wine to offer a boxed pairing of wine and Cheez-Its, the “ultimate snack pack for grown-ups.”
view -
Media's Evolving Landscape
Event Recaps November 1, 2021In this session, L’Oréal USA’s Senior Vice President of Media, Shenan Reed, shared how L’Oreal’s internal rebrand led to a deeper understanding of media’s evolving landscape.
view -
Protecting Older Consumers: Role of Self-Regulation in Sweepstakes and Prize Promotions
Ethics Issue Alerts November 1, 2021Older consumers rule the marketing landscape in many ways. But as we market to them, areas of concern continue to arise. This ethics update focuses on best practices to employ in sweepstakes and prize promotions to protect the vulnerable — our older and/or mentally impaired Americans.
view -
Creating Moments That Matter: Brands Increasing Partnership in Delivering the Content Consumers Love
Knowledge Partners October 29, 2021TV and film content is more valuable than ever. In this article, BEN shares insights demonstrating the unlimited opportunities for marketers to reach and engage audiences across this evolving media landscape.
view -
Marketers Must Modernize Budget Reallocation Practices to Maximize ROI
Knowledge Partners October 29, 2021New research from BrandMaker and Forrester Research shows how an industry-wide inability to quickly make adjustments to budget and resource allocation leaves marketers in a position where they’re unable to ring the most of ROI out of their efforts.
view -
Media Choices Have Started to Change As a Result of COVID-19
B2C October 29, 2021The pandemic has accelerated major changes in media consumption and revealed sharp differences among the various generations when it comes to the type of content they like — and where they find it. But while traditional media vehicles such as broadcast TV may be on the wane, they still command the biggest audiences.
view -
Agency Management as a Risk Mitigation Tool
Webinar Rewinds October 28, 2021Brands usually implement agency-management initiatives with two goals in mind: rationalizing and elevating agency relationships, and driving cost efficiencies to optimize spend. This panel discussion demonstrated how enterprise agency management tools can mitigate risk related to a number of issues.
view -
Chief Tik Tok Officer, with Nerf and Movers+Shakers
Marketing Futures Podcast October 28, 2021We spoke with Sarah Madey, Director of Global Franchise Strategy & Management at NERF, and Evan Kaufman, Associate Creative Director at Movers+Shakers, about their innovative "Chief Tik Tok Officer" campaign.
view -
Multicultural Consumers: Why the Success of Your Company Starts and Stops with Them
Knowledge Partners October 28, 2021In this episode of The Why Behind The Buy (now The Marketing Insider) podcast, host Monique Ruiz talks with multicultural marketing experts Albert Thompson at Walton Isaacson and Claritas' Ron Cohen about the importance of this loyal and growing consumer segment.
view -
Reimagining Customer Experience
Conference Session Videos October 28, 2021Speakers at the October 2021 ANA Customer Experience committee meeting discussed the role of artificial intelligence and machine learning in marketing and in B2B customer experience trends.
view -
The AI Marketing Canvas
Event Recaps October 28, 2021In this session, Jim Lecinski, associate professor of marketing at Northwestern University and author of The AI Marketing Canvas, provided a five-stage roadmap for implementing AI into marketing, sharing insights and action steps for brands.
view -
The State of the Audio Landscape and How to Engage New Audiences
Webinar Rewinds October 28, 2021In this webinar, National Public Media vice president of marketing Lamar Johnson and NPR associate director of audience insights Susan Leland dove into the state of the audio landscape today, where it’s headed, and the impact it can deliver for your brand.
view -
Trends in B2B and CX
Event Recaps October 28, 2021Matthew Powell from B2B International shared B2B customer experience (CX) trends of 2021 from his company’s latest research and explained how these trends will shift and evolve in 2022.
view