All MKC Content
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Powering Potential Through Cultural and Diversity Marketing
Conference Highlights October 26, 2021U.S. Bank’s purpose of powering human potential is at the heart of its diversity and inclusion efforts.
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Powering Potential Through Cultural and Diversity Marketing
Conference Session Videos October 26, 2021In this video, Della Ng at U.S. Bank discussed how the diversity, equity, and inclusion (DEI) lens is applied in marketing messaging and media, experiential activation, and community and employee engagement in several campaigns that deliver effective engagement and results.
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Powering Potential Through Cultural and Diversity Marketing
Event Recaps October 26, 2021Della Ng at U.S. Bank discussed how the diversity, equity, and inclusion (DEI) lens is applied in marketing messaging and media, experiential activation, and community and employee engagement in several campaigns that deliver powerful engagement and results.
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SeeHer Promotes Storytelling with Authentic Representation
Conference Session Videos October 26, 2021In this video, SeeHer shared advice for how to create accurate representations of women of color.
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SeeHer Promotes Storytelling with Authentic Representation
Event Recaps October 26, 2021SeeHer shared advice for how to create accurate representations of women of color.
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The Rise of History’s Biggest Untapped Market — It’s Hiding in Plain Sight
Conference Session Videos October 26, 2021In this video, Age Wave shared insights on why and how to market to older adults.
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The Rise of History’s Biggest Untapped Market — It’s Hiding in Plain Sight
Event Recaps October 26, 2021Age Wave shared insights on why and how to market to older adults.
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The System Is Broken: Marketing to the Now America
Conference Highlights October 26, 2021Disruption is needed to change the marketing ecosystem to accurately reflect today’s consumers.
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The System Is Broken: Marketing to the Now America
Event Recaps October 26, 2021American Family Insurance shared details from her brand’s quest to disrupt the traditional agency model by having its agency of record and multicultural marketing agency begin working together on both general and multicultural marketing, thereby unlocking the power of diversity as a competitive advantage.
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Jack Daniel’s on How to Extend LGBTQ+ Marketing Beyond Pride Month
Soundbites October 25, 2021Fabricia de Silva, multicultural marketing manager at Brown-Forman/Jack Daniel’s Tennessee Whiskey, shared her view on both the importance of ensuring LGBTQ+ are represented in marketing efforts beyond Pride Month and some of the ways the Jack Daniel’s brand accomplishes this.
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Black Voices Matter: Taking a Stand for Sonic Diversity
Conference Session Videos October 25, 2021In this video, SXM Media outlined the history of racial bias in audio including some of the ways that racial audio stereotypes were formed, how those stereotypes continue to appear in modern times, and steps marketers can take to ensure the auditory efforts of their brands are more inclusive.
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Black Voices Matter: Taking a Stand for Sonic Diversity
Event Recaps October 25, 2021SXM Media outlined the history of racial bias in audio, known as the sonic color line, including some of the ways that racial audio stereotypes were formed, how those stereotypes continue to appear in modern times, and steps marketers can take to ensure the auditory efforts of their brands are more inclusive.
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Celebrating AIMM’S Five Years of Proactive Change and Advancements in Multicultural and Inclusive Marketing
Conference Session Videos October 25, 2021Five years ago, at a time when the de-prioritization of multicultural and inclusive marketing was evident, the Alliance for Inclusive and Multicultural Marketing (AIMM) was launched. In this video, learn how AIMM has helped put diverse segments front and center in the marketplace since then.
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Celebrating AIMM’S Five Years of Proactive Change and Advancements in Multicultural and Inclusive Marketing
Event Recaps October 25, 2021Five years ago, at a time when the de-prioritization of multicultural and inclusive marketing was evident, the Alliance for Inclusive and Multicultural Marketing (AIMM) was launched. Since then, AIMM has helped put diverse segments front and center in the marketplace.
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Connecting with Multicultural Audiences: CBSViacom’s Approach
Conference Session Videos October 25, 2021In this video, CBSViacom shared its approach to pursuing excellence in multicultural marketing.
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Connecting with Multicultural Audiences: CBSViacom’s Approach
Event Recaps October 25, 2021CBSViacom shared its approach to pursuing excellence in multicultural marketing.
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Diverse Storytelling of Asian Narratives Wins at the Box Office and What We Can Learn As Marketers
Conference Highlights October 25, 2021The diversity marketing lesson learned from Hollywood is to invest in consistently engaging niche audiences.
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Diverse Storytelling of Asian Narratives Wins at the Box Office and What We Can Learn As Marketers
Conference Session Videos October 25, 2021In this video, a leading studio in the entertainment industry talked about how authentic narratives and storytelling play a critical role in bringing accurate AAPI portrayal to the big screen and what that means for brand partners and their consumers.
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Diverse Storytelling of Asian Narratives Wins at the Box Office and What We Can Learn As Marketers
Event Recaps October 25, 2021In this insightful discussion, hear from a leading studio in the entertainment industry to talk about how authentic narratives and storytelling play a critical role in bringing accurate AAPI portrayal to the big screen and what that means for brand partners and their consumers.
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Diversity at the Intersection of Marketing and DEI
Conference Session Videos October 25, 2021This panel discussed how the intersection of Marketing and DEI is being leveraged in topics including diversity in corporate ranks, multicultural budgets, investments in minority owned/targeted media outlets, the embedding of culture in the creative process, and more.
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