All MKC Content
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Citi: Chosen Name
Event Recaps October 24, 2021As part of their commitment to helping drive an equitable and inclusive culture, Citi developed a new feature that enables trans and non-binary customers to use the name that reflects who they truly are — even if that name is different than their legal name.
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Current and Future State of LGBTQ+ Marketing
Conference Session Videos October 24, 2021In this video, the ANA’s Greg Wright and LGBTQ+ marketing expert Matt Tumminello revealed the results of the ANA LGBTQ+ Marketing Inclusion Survey, which looked at the inclusion of LGBTQ+ in marketing activities, as well as support for the LGBTQ+ community among ANA member companies.
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Current and Future State of LGBTQ+ Marketing
Event Recaps October 24, 2021The ANA’s Greg Wright and LGBTQ+ marketing expert Matt Tumminello revealed the results of the ANA LGBTQ+ Marketing Inclusion Survey, which looked at the inclusion of LGBTQ+ in marketing activities, as well as support for the LGBTQ+ community among ANA member companies.
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J&J Care with Pride: Engaging Queer Communities
Conference Session Videos October 24, 2021In this video, learn how the Johnson & Johnson Consumer Health CARE WITH PRIDE program, a 10+ year LGBTQ+ initiative, has succeeded with its understanding of queer culture, enabling it to go beyond the usual suspects and engage with LGBTQ+ consumers in unique and unexpected ways.
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J&J Care with Pride: Engaging Queer Communities
Event Recaps October 24, 2021As more brands seek to engage with LGBTQ+ consumers, many are leveraging the same LGBTQ+ themes, celebrities, and activation channels primarily because this is where the cultural competency of many advertisers and agencies begins and ends. Contrast that with the Johnson & Johnson Consumer Health Care With Pride program.
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LGBTQ+ Representation in Entertainment and Media
Conference Session Videos October 24, 2021Strong and positive representation in entertainment and media can help fight and break down stereotypes that can be detrimental. In this video, speakers from the entertainment industry discussed how we advance proper representation for all.
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Driving Rapid Business Growth with Shops
Knowledge Partners October 22, 2021Social Shops are growing rapidly as a new route to market, accelerated by two major forces. Firstly, as the pandemic took hold, e-commerce as a primary shopping channel became the norm (growing by 46 percent) and secondly, social media users grew by 9 percent.
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Hotels and Resorts Check Out New Ways to Appeal to Consumers
B2C October 22, 2021The hospitality sector is finding unique ways to overcome the ongoing adversity caused by the pandemic. With most Americans keen to travel to places within driving distance, boutique brands are plugging destinations that are easily accessible by car. The major hotel chains, suffering even severer losses, are catering to existing customers and touting loyalty programs.
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Univision's Data Revolution
Event Recaps October 22, 2021From "ugly excel" to automation and "real-time" performance, Univision's Marketing department discussed how-to technology, data, and storytelling to guide strategies that inform, empower, and entertain U.S. Hispanics.
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What Being "Data-Driven" Really Means in Practice
Event Recaps October 22, 2021BlackRock uses data science and analytics to understand its clients and drive data-driven decision-making. Like many organizations, the company is large and complex with many different moving parts comprised of various businesses, products, and regions, and lots of data.
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Attention Metrics Fundamentals
Conference Session Videos October 21, 2021In this session, Marc Guldimann, co-founder and CEO of Adelaide, spotlights how attention metrics work, the nuances of applying them to media quality measurement, and how industry leaders are using them as a bold new media currency.
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Attention Metrics Fundamentals
Event Recaps October 21, 2021In this session, Marc Guldimann, co-founder and CEO of Adelaide, spotlights how attention metrics work, the nuances of applying them to media quality measurement, and how industry leaders are using them as a bold new media currency.
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Brand Activation Legal Committee: October 2021
Conference Session Videos October 21, 2021For October's meeting, Frankfurt Kurnit Klein & Selz attorneys provided updates on recent NAD decisions, class action and Lanham Act case updates, and recent FTC enforcement and updates.
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Customer Reviews and Influencer Marketing: Is Your Company on the FTC Notice of Penalty Offenses Naughty List?
Webinar Rewinds October 21, 2021In this webinar, learn more about a notice the FTC sent to over 700 companies warning them that they could incur significant civil penalties if they use endorsements in ways that run counter to prior FTC administrative cases.
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Gen X – The Next Great Giving Generation
Conference Session Videos October 21, 2021Sandwiched between the larger baby boomer and millennial age groups, gen X is frequently overlooked and underappreciated. In this half-day conference, learn more about gen X, stands poised to make the biggest impact on charitable giving in the coming decades.
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How Adelaide AU Ratings Predict Tune-In for the NBA
Conference Session Videos October 21, 2021In this video, learn how the NBA assessed attention metrics in relation to tune-in for the 2021 playoff season.
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How Adelaide AU Ratings Predict Tune-In for the NBA
Event Recaps October 21, 2021This session will cover how the NBA assessed attention metrics in relation to tune-in for the 2021 playoff season.
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How BBDO Used Influencer Marketing to Reach Young Consumers
Conference Session Videos October 21, 2021In this video, BBDO shared a case study from Dunkin demonstrating how the advertising agency helped the brand meet young coffee drinkers where they are.
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How BBDO Used Influencer Marketing to Reach Young Consumers
Event Recaps October 21, 2021BBDO shared a case study from Dunkin demonstrating how the advertising agency helped the brand meet young coffee drinkers where they are.
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How Google’s Machine Learning Models Unlock More Accurate Measurement and Better Performance
Webinar Rewinds October 21, 2021In this webinar, Google product experts illustrated how they are using machine learning models to help future-proof measurement while upholding the user’s experience, respecting their privacy, and protecting their data.
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