All MKC Content
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How an Asian-American Agency Took a Stand Against Hate
Conference Highlights August 4, 2021To build alliances with the Asian American community, learn the facts, avoid othering, and act with purpose.
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How an Asian-American Agency Took a Stand Against Hate
Conference Session Videos August 4, 2021The agency IW Group shared the campaign that it undertook to combat anti-Asian hate during the pandemic.
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How Marketers Can Lead the DE&I Business Transformation Journey
Webinar Rewinds August 4, 2021Diversity, Equality, and Inclusion is not just good policy; it's good for all stakeholders. In this webinar, learn how marketers can lead the DE&I business transformation journey by learning from their role in digital transformation.
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Inspired by Service
Conference Session Videos August 4, 2021Unilever explored the advantages of taking a human-centric approach to engaging consumers and leveraging services and programs to inspire people to take action against societal challenges. In this video, the company shared case studies of brands having a positive impact on consumers’ lives.
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Inspired by Service
Event Recaps August 4, 2021Unilever explored the advantages of taking a human-centric approach to engaging consumers and leveraging services and programs to inspire people to take action against societal challenges. The company shared case studies of brands having a positive impact on consumers’ lives, independent of its products.
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Inspiring Girls to Create a Better Tomorrow
Event Recaps August 4, 2021Ideas and inspiration can come from anywhere. Susan Warner, VP of talent and community engagement at Mastercard and founder of Girls4Tech, spoke about how the company is committed to motivating young girls to build STEM skills that will help them become leaders of tomorrow.
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Inspiring Girls to Create a Better Tomorrow
Conference Session Videos August 4, 2021Ideas and inspiration can come from anywhere. In this video, Susan Warner, VP of talent and community engagement at Mastercard and founder of Girls4Tech, spoke about how the company is committed to motivating young girls to build STEM skills that will help them become leaders of tomorrow.
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Life Is Good: Optimism Over Adversity
Conference Session Videos August 4, 2021In this video, Michelle Bender, director of social and content at Life is Good, shared some key lessons and insights her brand learned as it navigated social media during the pandemic, when many people felt anxiety and negativity, emotions that run counter to Life is Good’s ethos of optimism.
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Life Is Good: Optimism Over Adversity
Event Recaps August 4, 2021Michelle Bender, director of social and content at Life is Good, shared some key lessons and insights her brand learned as it navigated social media during the pandemic, when many people felt anxiety and negativity, emotions that run counter to Life is Good’s ethos of optimism.
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Measuring Impact of the World's Most Important Inspirational Messages
Event Recaps August 4, 2021James Slezak and Al Torres, both from media metrics technology firm Swayable, explained how brands can ensure their inspirational messages are creating the desired impact on consumers, and how they can measure the change in brand perception.
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Measuring Impact of The World's Most Important Inspirational Messages
Conference Session Videos August 4, 2021In this video, James Slezak and Al Torres, both from media metrics technology firm Swayable, explained how brands can ensure their inspirational messages are creating the desired impact on consumers, and how they can measure the change in brand perception.
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Time to Get Personal with Purpose
Event Recaps August 4, 2021Sarah Kauss, founder of and executive chairperson at S’well, joined Ad Age’s E.J. Schultz to discuss how her brand has been communicating purpose for more than a decade and how making sustainability personal through products, content, and partnerships can drive powerful change.
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Time to Get Personal with Purpose
Conference Session Videos August 4, 2021In this video, Sarah Kauss, founder of and executive chairperson at S’well, joined Ad Age’s E.J. Schultz to discuss how her brand has been communicating purpose for more than a decade and how making sustainability personal through products, content, and partnerships can drive powerful change.
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Using Human Truths in Brand Building
Conference Highlights August 4, 2021Pearle Vision has achieved brand growth by using human truths to connect emotionally with consumers.
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Using Human Truths in Brand Building
Conference Session Videos August 4, 2021In this video, Pearle Vision’s Doug Zarkin explained how the company used the power of small but meaningful human truths to succeed in a hyper-promotional category.
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Using Human Truths in Brand Building
Event Recaps August 4, 2021Pearle Vision’s Doug Zarkin explained how the company used the power of small but meaningful human truths to succeed in a hyper-promotional category.
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Overview of the 2021 ANA Brand Masters: Inspirational Branding Conference
Conference Highlights August 4, 2021In this video, get a two-minute overview of the 2021 ANA Brand Masters: Inspirational Branding Conference.
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YouGov’s Women in Sports Report 2021
Knowledge Partners August 4, 2021This guide from YouGov explores how women’s sports are perceived around the globe — with the aim of giving marketers an inside track on identifying where the greatest value lies in more than a dozen major markets.
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Accelerating the Good: How Kia Motors Amplifies Purpose and Drives Impact
Conference Highlights August 3, 2021To amplify purpose and drive impact, crystalize your brand’s core truth.
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Accelerating the Good: How Kia Motors Amplifies Purpose and Drives Impact
Conference Session Videos August 3, 2021In this video, Kia Motors shared how it used the Superbowl to bring awareness to issues facing disadvantaged youth.
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