All MKC Content
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Brands Crank Up Efforts to Diversify Their Product Portfolios
B2C July 2, 2021For marketers diversifying their product portfolios, the aim is to build on the existing strengths of a brand while actively engaging a new set of customers. But in pursuing such a strategy, marketers have to be careful not to dilute the characteristics that have made their company so popular already.
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The New Consumer Contract, with Erich Joachimsthaler of VIVALDI
Marketing Futures Podcast July 2, 2021Put on your thinking caps, folks, we’re getting heady with today’s guest, Erich Joachimsthaler, Ph.D., the founder and CEO of VIVALDI and author of new book The Interaction Field. We’re talking the intangible (but very real) value of a brand through the lens of the digital business models available today that can go beyond market challenges and solve problems for society. Simple stuff, right?
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Role of Self-Regulation in the Digital Ad Space
Ethics Issue Alerts July 1, 2021Technological advancements, big-tech privacy moves, regulatory and legislative changes continue to shape the digital advertising landscape. ANA, DAA, and PRAM offer committees, guidance, principles, and other resources to help your company stay abreast of these issues.
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Cannes Condensed: Crisis Shapes Character and Fuels Creativity
Knowledge Partners June 30, 2021A condensed view of six key themes and learnings from the Cannes Lions events, supported by examples from the Festival and with ideas for additional reading.
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Marketing Cloud Best Practices for Publishers
Knowledge Partners June 30, 2021This article from Theorem summarizes best practices for publishers using marketing cloud technologies.
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Marketing to Small Businesses in a Post-Pandemic World
Conference Session Videos June 30, 2021In this video, Scott Omelianuk, editor-in-chief of Inc. Media, and Dan Gliatta, founder of Cargo, discussed the current and future state of small and medium business (SMBs), sharing research and applicable insights on SMB mindsets, needs, behaviors, and barriers that will affect how to market and sell to them.
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Marketing to Small Businesses in a Post-Pandemic World
Event Recaps June 30, 2021Scott Omelianuk, editor-in-chief of Inc. Media, and Dan Gliatta, founder of Cargo, discussed the current and future state of small and medium business (SMBs), sharing research and applicable insights on SMB mindsets, needs, behaviors, and barriers that will affect how to market and sell to them.
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Overview of the 2021 ANA Advertising Financial Management Conference
Conference Highlights June 30, 2021In this video, get a two-minute overview of the 2021 ANA Advertising Financial Management Conference.
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Up Your Email Marketing Game Through Testing and Optimization
Webinar Rewinds June 30, 2021In this webinar, Karen Talavera, founder of Synchronicity Marketing and EEC Vice Chair, along with other strategy experts, broke down email testing best practices and an approach to email marketing optimization.
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What Marketers Need to Know About Google Analytics
Webinar Rewinds June 30, 2021In this deep dive of Google Analytics' Universal Analytics, IQ Certified Ben Holland shares what marketers need to know to become analytics pros.
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Ad-Effectiveness and Efficiencies in a Cookie-Less Market
Conference Highlights June 29, 2021The brand imperatives for controlling media investments are better insights, more value, and an identity focus.
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Ad-Effectiveness and Efficiencies in a Cookie-Less Market
Conference Session Videos June 29, 2021In this video, learn how 100% measurement with existing and reliable transactional data can maintain proper ad effectiveness and delivery efficiency without risking violation of regulatory and industry rules around user data utilization.
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Ad-Effectiveness and Efficiencies in a Cookie-Less Market
Event Recaps June 29, 2021In this session, learn how 100% measurement with existing and reliable transactional data can maintain proper ad effectiveness and delivery efficiency without risking violation of regulatory and industry rules around user data utilization.
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Business Affairs Best Practices: How Brands Can Mitigate Risk in Asset and Rights Management
Event Recaps June 29, 2021In this session, APR and HP share a high-level overview of the business affairs landscape and how brands can tackle this evolving space as they produce and reuse more assets than ever before.
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Commercial Relationships with Agencies Post-Pandemic
Conference Session Videos June 29, 2021In a volatile pandemic year of constant change, this video explores the multiplicity of impacts on commercial relationships with agencies.
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Commercial Relationships with Agencies Post-Pandemic
Event Recaps June 29, 2021FirmDecisions sought to understand the procurement-related shifts that occurred during the pandemic across media types, budget challenges, talent, agency structures, new resource requirements, and production challenges.
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Enhancing Enterprise Value Through Purpose-Driven Marketing
Conference Highlights June 29, 2021Authenticity elevated business results from purpose-driven marketing.
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Enhancing Enterprise Value Through Purpose-Driven Marketing
Conference Session Videos June 29, 2021In this video, executives from creative agency Heart & Soul Marketing discussed the importance of purpose-driven marketing for brands to appeal to younger consumers.
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Enhancing Enterprise Value Through Purpose-Driven Marketing
Event Recaps June 29, 2021Executives from creative agency Heart & Soul Marketing discussed the importance of purpose-driven marketing for brands to appeal to younger consumers.
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Financial Automation in Media
Conference Session Videos June 29, 2021In this video, Corporate Spending Innovations discussed how automation can benefit a variety of marketing functions, including enterprise resource planning, accounts receivable, invoicing, and payments.
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