All MKC Content
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Accelerating the Good: How Kia Motors Amplifies Purpose and Drives Impact
Event Recaps August 3, 2021In this session, Kia Motors shared how it used the Superbowl to bring awareness to issues facing disadvantaged youth.
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Build a Bigger Table: Diversity and Marketing
Event Recaps August 3, 2021Erin Harris of the tequila brand Lobos 1707 discussed the importance of diversity in the marketing industry.
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Build a Bigger Table: Diversity and Marketing
Conference Highlights August 3, 2021Investing in diversity equity and entrepreneurship is good for business.
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Build a Bigger Table: Diversity and Marketing
Conference Session Videos August 3, 2021In this video, Erin Harris of the tequila brand Lobos 1707 discussed the importance of diversity in the marketing industry.
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Driving Business Growth by Seizing 2021's Best TV Video Innovation
Conference Session Videos August 3, 2021In this session, Sean Cunningham, CEO at VAB, explained how the convergence of demographic trends with marketplace realities has made an audience-first approach a lucrative opportunity for marketers in 2021 and beyond.
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Driving Business Growth by Seizing 2021's Best TV Video Innovation
Event Recaps August 3, 2021In this session, Sean Cunningham, CEO at VAB, explained how the convergence of demographic trends with marketplace realities has made an audience-first approach a lucrative opportunity for marketers in 2021 and beyond.
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Empathy at Scale
Event Recaps August 3, 2021Twitter helped Mondelēz bring personalized connections to life through the #EmpathyEngine — a first-to-market, custom solution designed to deliver personalized experiences between a brand and a consumer.
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Empathy at Scale
Conference Session Videos August 3, 2021In this video, learn how Twitter helped Mondelēz bring personalized connections to life through the #EmpathyEngine — a first-to-market, custom solution designed to deliver personalized experiences between a brand and a consumer.
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Good on the Ground: How TOMS Is Continuing to Lead the Future of Profit and Purpose
Event Recaps August 3, 2021Amy Smith of TOMS shared how her brand updated its impact model, shifting away from its one-for-one model to one focused on funding grassroots organizations improving society at the local level.
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Good on the Ground: How TOMS Is Continuing to Lead the Future of Profit and Purpose
Conference Highlights August 3, 2021Understanding target consumers’ expectations is critical to achieving brand impact and social good.
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Good on the Ground: How TOMS Is Continuing to Lead the Future of Profit and Purpose
Conference Session Videos August 3, 2021In this video, Amy Smith of TOMS shared how her brand updated its impact model, shifting away from its one-for-one model to one focused on funding grassroots organizations improving society at the local level.
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How Greenleaf Food Is Creating a More Sustainable Tomorrow
Event Recaps August 3, 2021Greenleaf Foods’ COO Adam Grogan shared how the industry leader, through its brands Lightlife and Field Roast, built deeper, lasting connections with consumers by revamping and re-branding products to meet their unique health needs and making sustainability a key business principle.
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How Greenleaf Food Is Creating a More Sustainable Tomorrow
Conference Highlights August 3, 2021To get more consumers to make sustainable choices, it’s important to inspire them while meeting their needs.
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How Greenleaf Food Is Creating a More Sustainable Tomorrow
Conference Session Videos August 3, 2021In this video, Greenleaf Foods’ COO Adam Grogan shared how the industry leader, through its brands Lightlife and Field Roast, built deeper, lasting connections with consumers by revamping and re-branding products to meet their unique health needs and making sustainability a key business principle.
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How Mars Is Making the World Smile Through Better Moments
Conference Highlights August 3, 2021Purpose should come with clarity, authenticity, and impact.
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How Mars Is Making the World Smile Through Better Moments
Conference Session Videos August 3, 2021In this video, learn why Mars Wrigley is driven by the belief that the world we want tomorrow starts with how we do business today.
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How Mars Is Making the World Smile Through Better Moments
Event Recaps August 3, 2021Mars Wrigley is driven by the belief that the world we want tomorrow starts with how we do business today.
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Decoding CTV Measurement
Partner Content August 3, 2021It’s no secret that 2020’s lockdowns ushered in a boom of home streaming, and CTV was no small part of it. To shed light on the shift to CTV, Innovid partnered with the ANA for a first-of-its-kind study to give marketers the answers and tools they need to decode CTV measurement.
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Inspiration from the Outside In
Conference Session Videos August 3, 2021In this video, BraunAbility, a manufacturer of wheelchair-accessible vans and wheelchair lifts, gave voice to the mobility disability community.
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Inspiration from the Outside In
Event Recaps August 3, 2021BraunAbility, a manufacturer of wheelchair-accessible vans and wheelchair lifts, gave voice to the mobility disability community.
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