All MKC Content
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How Greenleaf Food Is Creating a More Sustainable Tomorrow
Conference Session Videos August 3, 2021In this video, Greenleaf Foods’ COO Adam Grogan shared how the industry leader, through its brands Lightlife and Field Roast, built deeper, lasting connections with consumers by revamping and re-branding products to meet their unique health needs and making sustainability a key business principle.
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How Mars Is Making the World Smile Through Better Moments
Conference Highlights August 3, 2021Purpose should come with clarity, authenticity, and impact.
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How Mars Is Making the World Smile Through Better Moments
Conference Session Videos August 3, 2021In this video, learn why Mars Wrigley is driven by the belief that the world we want tomorrow starts with how we do business today.
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How Mars Is Making the World Smile Through Better Moments
Event Recaps August 3, 2021Mars Wrigley is driven by the belief that the world we want tomorrow starts with how we do business today.
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Decoding CTV Measurement
Partner Content August 3, 2021It’s no secret that 2020’s lockdowns ushered in a boom of home streaming, and CTV was no small part of it. To shed light on the shift to CTV, Innovid partnered with the ANA for a first-of-its-kind study to give marketers the answers and tools they need to decode CTV measurement.
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Inspiration from the Outside In
Conference Session Videos August 3, 2021In this video, BraunAbility, a manufacturer of wheelchair-accessible vans and wheelchair lifts, gave voice to the mobility disability community.
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Inspiration from the Outside In
Event Recaps August 3, 2021BraunAbility, a manufacturer of wheelchair-accessible vans and wheelchair lifts, gave voice to the mobility disability community.
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Is Contextual Targeting the Phoenix of the Ad Industry?
Conference Session Videos August 3, 2021With disruption across the ad industry, many marketers are concerned about their ability to reach relevant audiences in an authentic way in the face of these changes. One solution rising from the ashes is contextual targeting, but many question whether it can deliver intended outcomes for brands.
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Leveraging Influencers to Establish Brand Values
Conference Session Videos August 3, 2021In this video, Tagger Media and Bubs Naturals shared best practices for identifying influencers that can amplify a brand’s values and help establish brand voice.
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Leveraging Influencers to Establish Brand Values
Event Recaps August 3, 2021Tagger Media and Bubs Naturals shared best practices for identifying influencers that can amplify a brand’s values and help establish brand voice.
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The Power of Appreciation
Conference Highlights August 3, 2021To change wireless for good, T-Mobile had to become customer experience-obsessed.
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Welcome to the 2021 ANA Brand Masters: Inspirational Branding Conference
Conference Session Videos August 3, 2021In this video, Bill Duggan, Group Executive Vice President at the ANA, welcomed attendees to the 2021 ANA Brand Masters: Inspirational Branding Conference.
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How Involving Employees in Brand Purpose Drives Creativity and Innovation
Soundbites August 2, 2021Jennifer Crawley, SVP of Purpose and Sustainability at Barkley, revealed how purpose-based innovation inspires the entire organization to feel responsible for the brand’s purpose efforts, allowing the entire team to work toward one common goal and drive more meaningful results.
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Purpose Driven Innovation and Driving Brand Love
Conference Session Videos August 2, 2021In this video, Barkley explored how younger consumers’ purchasing decisions are increasingly influenced by the social, environmental, and economic impact of a brand, and shared best practices in identifying and executing that purpose in a way that facilitates change and fosters customer loyalty.
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Purpose Driven Innovation and Driving Brand Love
Event Recaps August 2, 2021In this session, Barkley explored how younger consumers’ purchasing decisions are increasingly influenced by the social, environmental, and economic impact of a brand, and shared best practices in identifying and executing that purpose in a way that facilitates change and fosters customer loyalty.
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Cultivating and Developing Diverse Talent
Insight Briefs July 31, 2021The structural necessities of facilitating hiring and orientation programs have become even more complicated during the pandemic, but new opportunities present themselves. For instance, with remote work, geography doesn’t have to determine hires, thus broadening the hiring landscape and making it more inclusive.
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2021 ANA B2 Awards Gala Presented by Google
Conference Highlights July 30, 2021The 2021 ANA B2 Awards Virtual Presentation of Winners, presented by Google, showcased awards given to over 100 winners representing top-performing business-to-business marketer and agency teams who were focused on driving demonstrable business growth.
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As Offices Start to Reopen, Going Hybrid May Not Be Enough
B2C July 30, 2021As full-time employees return to the office, they’re bringing with them new demands that go well beyond asking for a “hybrid” schedule; CMOs and marketing departments will need to adapt or risk increasing turnover. In fact, people are leaving their jobs in growing numbers, with the quit rate at an all-time high.
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Pursuing Customer Connection, Respecting Data Privacy
Insight Briefs July 30, 2021This Insight Brief examines how technology companies such as Google are placing a greater emphasis on data privacy, how this will affect the work of marketers, and how some marketers are continuing to find innovative uses for data.
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The Most Important Marketing Tool You’re Overlooking: Social Listening
Industry Insights July 30, 2021Yes, we’ve all heard about centralizing data and creative assets or importance of turning data analysis into actionable insights, but what many marketers overlook in these processes is social listening.
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