All MKC Content
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COVID-19 Vaccine Education Initiative Playbook
Knowledge Partners April 7, 2021An open source playbook for media and creative partners to learn about the insights behind the “It’s Up to You” Ad Council and COVID Collaborative initiative. It also includes creative and branding guidelines for partners to adapt the campaign elements to their content and audiences.
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Cox Communications, Inc. How Employee Resource Groups (ERGs) Can Help Drive DE&I
Event Recaps April 7, 2021Implementing or elevating employee resource groups can boost diversity and inclusion in the workplace. Feedback from ERG members can help influence recruitment and retention, communications, the promotion and tenure process, mentorship programs and existing barriers to career development. In today's sessions, Cox Communications and Heineken will share the evolution of ERGs and their best practices.
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Heineken: How Employee Resource Groups (ERGs) Can Help Drive DE&I
Event Recaps April 7, 2021Implementing or elevating employee resource groups can boost diversity and inclusion in the workplace. Feedback from ERG members can help influence recruitment and retention, communications, the promotion and tenure process, mentorship programs and existing barriers to career development. In today's sessions, Cox Communications and Heineken will share the evolution of ERGs and their best practices.
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Human-Centered Design: Moving from Transaction to Attraction
Webinar Rewinds April 7, 2021In this webinar, learn how a customer-centric approach took the 161-year-old ADA from analog to digital and eliminated the siloed thinking that often encumbers businesses both big and small.
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OAAA OOH Case Study: Hope Not Handcuffs
Knowledge Partners April 7, 2021Hope Not Handcuffs, an organization started by Families Against Narcotics (FAN), launched a four month OOH campaign to create awareness about the program and how it can help those in need of recovery.
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Establishing a Sustainable Commercial Production Program
Event Recaps April 6, 2021Anheuser-Busch discussed how it adopted a green approach to producing a Super Bowl ad campaign for TV.
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How Brands, Agencies, and Their Partners Can Green the Bid and Make Advertising Sustainable
Event Recaps April 6, 2021Representatives of the Green the Bid initiative described the organization’s work on behalf of sustainable production and what brands and agencies can do to support the effort.
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A Discussion with Mastercard CMO Raja Rajamannar
Beyond Profit Podcast April 5, 2021In this episode of Beyond Profit, Raja Rajamannar, CMO at Mastercard, joins host Ken Beaulieu to discuss his brand's focus on purpose, the key takeaways from his book, "Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers," and the lessons he's learned as a giant of the marketing industry.
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Plastic for Good
Social Impact April 5, 2021After graduating from college, Paul Boudreau set his sights on changing the world. And he has — in a big way — by transforming the plastics industry through biodegradable and compostable bioplastic materials.
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Addressing Biases in Multicultural and Inclusive Identity Data
AIMM April 3, 2021Buyers of multicultural data generally have little insight into the quality of the data they are acquiring. When data quality is poor, the entire media-targeting enterprise is undermined. There is no standard measure of the relative data quality and no industry guidelines or best practices to improve it.
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A Frictionless Holiday Shopping Experience Is Still a Work in Progress
B2C April 2, 2021Brands may need to assuage any hard feelings among consumers who believe they got stiffed during last year’s holiday buying season amid a wave of deliveries. Being transparent with customers about return policies is a good place to start — and an opportunity to strengthen relationships that many marketers may be missing.
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Beyond Purpose: Finding Your Marketing Model
Event Recaps April 1, 2021Colin Mitchell of the agency Pltfrmr explained the importance of having a clear view of how one’s brand communicates and behaves.
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DTCC's Brand Journey: From Industry “Secret” to Visible Leader of Market Transformation
Event Recaps April 1, 2021The financial services utility DTCC described its various rebranding efforts.
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Insights for Calculating Automation ROI
Knowledge Partners April 1, 2021This article covers the costs and long-terms gains of an automation process.
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Nike & Facebook Responses to #StopAAPIHate Set Promising Example
Industry Insights April 1, 2021Over the past year, there has been an increase in anti-Asian hate crimes in the U.S. — and brands need to address this, just as many stepped up and supported the Black Lives Matter movement. Marketers know all too well that words and actions matter — it’s why advertisements exist.
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OAAA OOH Case Study: Eaze
Knowledge Partners April 1, 2021In this case study, Eaze took a programmatic-first approach—tapping into custom POI sets and time-based activation—to activate digital out-of-home (DOOH) media and get in-market consumers excited about cannabis delivery.
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B2B Marketers Learn What It Means to Live in the Moment
B2B March 31, 2021Despite working from home for the past year, business pros are tapping into mobile apps to do their bidding. With a growing reliance on mobile platforms, buyers are cutting to the chase even quicker than before the pandemic hit, and B2B marketers must respond accordingly.
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Leveraging a Strategic Marketing Mindset for Recruitment of University Students
Webinar Rewinds March 31, 2021In this webinar, L'Oréal's Kathy Cuevas shared how applying key marketing principles to the practice of university recruitment is more important today than ever before to attract diverse student talent for careers in Marketing.
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Analytics and AI in Entertainment
Conference Session Videos March 30, 2021In this video, FOX Entertainment and Jumpcut Media discussed how entertainment marketers can leverage AI and analytics to guide campaigns and future productions.
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Analytics and AI in Entertainment
Event Recaps March 30, 2021In this session, FOX Entertainment and Jumpcut Media discussed how entertainment marketers can leverage AI and analytics to guide campaigns and future productions.
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