All MKC Content
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How Harry’s Is Getting More Men Access to Mental Health Care
Conference Session Videos March 17, 2021In this video, Maggie Hureau, Harry’s head of social impact and also a veteran of the business and nonprofit worlds, shared insights on how to combine cause and commerce.
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How Harry’s Is Getting More Men Access to Mental Health Care
Event Recaps March 17, 2021A veteran of the business and nonprofit worlds, Maggie Hureau, Harry’s head of social impact, shared insights on how to combine cause and commerce.
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How Sustainability Drives Owens Corning’s Purpose
Conference Session Videos March 17, 2021In this video, Owens Corning discussed how sustainability guides its approach to business along with its stakeholder-facing aspiration to double the positive impact of its products, halve the negative impact of its operations, eliminate injuries, advance inclusion and diversity, and more.
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How Sustainability Drives Owens Corning’s Purpose
Event Recaps March 17, 2021Owens Corning discussed how sustainability guides its approach to business along with its stakeholder-facing aspiration to double the positive impact of its products, halve the negative impact of its operations, eliminate injuries, advance inclusion and diversity, and more.
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Stanley Black & Decker Is Built for Purpose — But Not the Way You Think
Conference Session Videos March 17, 2021In this video, learn how Stanley Black & Decker set out to excavate the "why" of the organization to empower its people, customers, and communities.
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Stanley Black & Decker Is Built for Purpose — But Not the Way You Think
Event Recaps March 17, 2021For 177 years, Stanley Black & Decker has taken the role of the builders, protectors, caregivers, and those out on the front lines doing the hard work, day after day, to make the world a better place and keep society moving forward. But it was just four years ago when the company set out to excavate the "why" of the organization to empower its people, customers, and communities.
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The Verizon Adfellows Program: Galvanizing the Industry around Diverse Talent
Webinar Rewinds March 17, 2021In this webinar, Deirdre Robinson shared how Verizon's Adfellows program was developed, how companies can get involved in this fellowship, and how they can join other major organizations build a diverse talent pipeline.
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Balancing the Human and Machine Elements of Automation
Knowledge Partners March 16, 2021This article covers how automating marketing processes affect the humans in your organizations, and what it means for your operations as a whole.
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Brave New Normal: Creative Trends 2021
Event Recaps March 16, 2021dentsu surveyed 14 emerging creative trends of pressing relevance for marketers — trends that included the rise of virtual commerce and biometric data.
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Brave New Normal: Dave Meeker – dentsu creative
Soundbites March 16, 2021Dave Meeker from dentsu creative explains how brands can use contact-less technology.
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Brave New Normal: Patricia McDonald – dentsu creative
Soundbites March 16, 2021Patricia McDonald from dentsu creative discusses how brands can use footprint recognition technology.
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Brave New Normal: Patricia McDonald – dentsu creative
Soundbites March 16, 2021Patricia McDonald from dentsu creative talks about the creator economy and how brands can take advantage of it.
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Camera-to-Cloud Video Production
Event Recaps March 16, 2021Frame.io discussed a technological development that is bringing new flexibility and efficiency to video production by enabling shooting and editing to take place in parallel.
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Futures Ideation Session
Event Recaps March 16, 2021In this session, Committee Chair Shiva Mirhosseini, SVP of Digital and Customer Experience at Aetna, and Mike Berberich, Senior Director of Marketing Futures, discussed several key issues facing marketers in the wake of the COVID-19 pandemic.
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Elevating a Community of Underdogs
Beyond Profit Podcast March 15, 2021In this episode of Beyond Profit, Lain Shakespeare, senior head of corporate citizenship at Mailchimp, and Kwame Taylor-Hayford, cofounder of Kin, join host Ken Beaulieu to discuss the thought process behind Big Change Starts Small and the rise of corporate citizenship.
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OAAA OOH Case Study: World Out of Home Organization #SendingLove
Knowledge Partners March 15, 2021The World Out of Home Organization opened billboard spaces to the general public and enabled people to share their personalized messages of love.
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In-House Ad Agencies Are Gaining Room to Maneuver
B2C March 12, 2021Having earned the trust of internal stakeholders, in-house agencies at The Hershey Co., Walgreens, and other mega retailers are quickly expanding their roles and responsibilities. Amid the pandemic, new tasks range from producing ads to selling them.
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Global CMO Growth Council Progress Report: February 2021
CMO Content March 11, 2021The world’s top CMOs are making strong advancements across global growth mandates in four priorities: Brand, Data, Talent, and Society. Read about their progress to transform the marketing industry into a force for growth and a force for good, in this update from February 2021.
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Martech Procurement Resources for Your Legal and Procurement Teams
Webinar Rewinds March 11, 2021Marketing technology has been identified as an essential component of helping marketers manage business transformation. In this webinar, learn about new tools that can help secure substantially better value out of your martech investment, drive growth, and eliminate waste.
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Advertisers Pick Their Spots for Streaming TV Carefully
B2C March 10, 2021As consumers migrate to streaming services in droves, more and more brands hop on board to supplement their spending on linear TV. But the tide may be turning in favor of streaming services. Product placement may never be the same.
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