All MKC Content
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Benefits of Sponsorship Beyond Revenue
Event Recaps February 20, 2020Blue Note described how it capitalizes on the sponsorship opportunities that it offers to benefit its brand.
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Beyond the Basics of Mid-Level Fundraising
Conference Highlights February 20, 2020New targeting technologies and business models are driving growth in mid-level fundraising.
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Beyond the Basics of Mid-Level Fundraising
Conference Session Videos February 20, 2020In this video, Doctors Without Borders shared ways it successfully optimized its approach to reaching and engaging mid-level donors.
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Beyond the Basics of Mid-Level Fundraising
Event Recaps February 20, 2020Doctors Without Borders shared ways it successfully optimized its approach to reaching and engaging mid-level donors.
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Brand Activation Legal Committee: February 2020
Event Recaps February 20, 2020Reed Smith LLP’s presentation included a discussion of recent FTC cases, NAD/CARU cases, state and federal class action cases, privacy cases and developments, state attorneys general enforcement actions.
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Curating Immersive Retail Experiences that Drive Results
Event Recaps February 20, 2020SHOWFIELDS described how it is using experiences to reinvent retail.
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Diversity Needs to Happen, No Matter What the Cost
Event Recaps February 20, 2020Anheuser-Busch and Microsoft put diversity at the forefront of the companies’ missions, regardless of the revenue and monetary impact.
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Creative Is Data Too
Partner Content February 20, 2020Each piece of ad creative holds a wealth of metadata. This data can help marketers at each stage of the creative workflow — if they have a centralized way to organize, manage, and maintain control of their assets. Here’s a look at the layers of data available within a marketer’s ad assets, and how that data can help drive more effective marketing and better ROI while ensuring precise compliance with talent and rights.
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Face 2 Face — Mythbusters!
Event Recaps February 20, 2020Face 2 Face fundraising is one of the fastest growing acquisition channels in the U.S. for sustainer giving, yet compared to other countries the U.S. is still no where close to its potential. We believe that there still exist myths about this powerful tool for recruiting quality sustainers.
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Facebook Fundraisers: The Key to Unlocking Donor Generosity
Conference Session Videos February 20, 2020In this video, speakers from M+R, the American Cancer Society, and Share Our Strength explained how nonprofit organizations benefit from using Facebook for fundraising purposes.
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Facebook Fundraisers: The Key to Unlocking Donor Generosity
Event Recaps February 20, 2020Speakers from M+R, the American Cancer Society, and Share Our Strength explained how nonprofit organizations benefit from using Facebook for fundraising purposes.
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Following Facebook — Keeping up with the Social Norms
Event Recaps February 20, 2020In this session, industry experts provided insight about how to analyze your current Facebook strategy to understand what’s working, and how to plan or pivot for upcoming platform changes.
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Health Equity — Why It Matters
Conference Highlights February 20, 2020To be a force for health equity, the American Heart Association is investing in community nonprofits through its social impact fund.
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Health Equity — Why It Matters
Conference Session Videos February 20, 2020In this video, Gerald E. Johnson of the American Heart Association spoke about how his organization is extending into new nonprofit ventures to deliver equitable health care and wellness solutions on a global level.
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Health Equity — Why It Matters
Event Recaps February 20, 2020Gerald E. Johnson of the American Heart Association spoke about how his organization is extending into new nonprofit ventures to deliver equitable health care and wellness solutions on a global level.
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Making it Monthly: Attracting (and Retaining) Your Most Loyal Donors
Event Recaps February 20, 2020In this session, get actionable advice on how to increase and retain your monthly donors regardless of the size of your sustainer program.
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Managing Through External Disruptors: A How-to Guide
Event Recaps February 20, 2020During this session, a panel explored how organizations can plan for and manage through external disruptors. Industry experts provided a how-to guide for planning for the unexpected, including communication strategies, forecasting, testing, and analysis.
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Marketing CBD Oil
Event Recaps February 20, 2020Charlotte’s Web described a marketing campaign to promote CBD oil.
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Meet Me in the Middle: Bridging the Gap Between Donors
Event Recaps February 20, 2020In this session, industry experts covered how to design multi-channel cultivation and education strategies that will compel mid-level donors to step up their giving.
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Microsoft Changing The Game
Event Recaps February 20, 2020For years, the company has been championing accessibility and inclusion in tech. From inspiring young girls to stay in STEM, to developing technology to aid those with dyslexia, visual and audio impairment. However, the video game industry has long ignored players with disabilities. With the launch of the Xbox Adaptive Controller, Microsoft wanted to challenge the gaming industry and put accessibility at the forefront of product design. Hear from Stacey Terrien, Director of Global Advertising at Microsoft about the campaign behind the launch of this new device, which also won in the 2019 ANA Multicultural Excellence Awards in the Significant Results and People with Disabilities categories.
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