All MKC Content
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Hatching Creative at Cisco
Conference Session Videos March 15, 2019In this video, hear about how Cisco’s in-house agency, The Hatch, brought cohesion and efficiency to the brand.
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How Brands Weather the Next Recession
B2C March 15, 2019After several years of rolling right along, the economy could be headed for another recession. There are a number of steps marketers can take to inoculate their brand from the next downturn.
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Multi-Touch Attribution
Industry Insights March 15, 2019Multi-Touch Attribution (MTA) can be very powerful: learn the pros and cons of MTA so you can make wise decisions.
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Overview of the 2019 In-House Agency Conference
Conference Highlights March 15, 2019Get a two-minute overview of the 2019 In-House Agency Conference.
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Precision vs. Reach
Industry Insights March 15, 2019Precision and reach are crucial for your marketing campaign: learn how to properly define your needs and get the most from your identity solutions provider.
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Probabilistic vs. Deterministic
Industry Insights March 15, 2019Digging deeper into attribution: learn the differences between rules-based and analytics-based attribution.
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Risk Management for In-House Agencies
Conference Session Videos March 15, 2019In this video, leaders at Reed Smith and Boston Consulting Group discussed common risks associated with in-house agencies and reviewed risk-management best practices.
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Risk Management for In-House Agencies
Event Recaps March 15, 2019Leaders at Reed Smith and Boston Consulting Group discussed common risks associated with in-house agencies and reviewed risk-management best practices.
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The Esports Report: The “Area of Effect” for Marketers
Knowledge Partners March 15, 2019The Video Advertising Bureau provides an overview of the esports ecosystem in this report.
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Understanding Attribution
Industry Insights March 15, 2019Digging deeper into attribution: learn the differences between rules-based and analytics-based attribution.
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What Is Attribution?
Industry Insights March 15, 2019Watch this video to connecting the dots and learn how to determine which channels are leading to conversions.
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What Is Match Rate?
Industry Insights March 15, 2019Matching is probably the most widespread concept in identity: learn how to leverage Matching to make the most out of every marketing campaign.
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Agencies and the Velocity of Change
Conference Session Videos March 14, 2019In this video, panelists advised brands contemplating a reallocation of the responsibilities that they share with agencies.
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Agencies and the Velocity of Change
Event Recaps March 14, 2019Panelists advised brands contemplating a reallocation of the responsibilities that they share with agencies.
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Avoid Data Disruption: How Brands Can Future-Proof Their Analytics
Webinar Rewinds March 14, 2019In this webinar, experts from Flashtalking covered how the reduced transparency of walled gardens may impact your advertising, options for future-proofing your digital marketing strategy, and what we can learn from European advertisers affected by GDPR.
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Be More Wonderful
Conference Session Videos March 14, 2019With a little courage and just a few key rules, any brand can build a wonderful in-house agency worthy of admiration and jealous sniping.
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Can Transparency Fix the Gender Pay Gap?
Industry Insights March 14, 2019When it comes to the gender gap, it appears the pay discrepancy between men and women still exists even today, and that's a problem the advertising world should equalize, especially when it comes to retaining diverse talent and fostering new skills.
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Combining Curiosity and Creativity Within a Fortune 100 Company
Conference Highlights March 14, 2019Client empathy, avoiding complacency, and recognizing the importance of your team are critical to in-house agency success.
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Combining Curiosity and Creativity Within a Fortune 100 Company
Conference Session Videos March 14, 2019In this video, Nationwide shared how iNHouse agency got started, its partnership approach with external agencies, and how it balances process efficiency with creative inspiration to produce great work.
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Combining Curiosity and Creativity Within a Fortune 100 Company
Event Recaps March 14, 2019Nationwide shared how iNHouse agency got started, its partnership approach with external agencies, and how it balances process efficiency with creative inspiration to produce great work.
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