All MKC Content
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How to Leverage Multiple Channels to Achieve Your Sustainer Goals
Conference Session Videos February 15, 2019In this video, experts at different organizations shared insights on how they are leveraging different channels to meet the needs of sustainer acquisition, retention, engagement, and upgrading.
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How to Leverage Multiple Channels to Achieve Your Sustainer Goals
Event Recaps February 15, 2019Experts at different organizations shared insights on how they are leveraging different channels to meet the needs of sustainer acquisition, retention, engagement, and upgrading.
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Influencer Marketing Overview
Conference Highlights February 15, 2019In order to help brands fully harness its potential, the ANA dives into the complexities of influencer marketing, such as influencer fraud, measurement, messaging, transparency, market reach, and brand safety.
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Online and Offline Channels Unite: An In-Depth USO Case Study
Event Recaps February 15, 2019The Anne Lewis Strategies team took a deep-dive into a case study on how the USO has implemented a “surround-sound” approach to fundraising: the innovations and coordinations happening behind the scenes in sharing learnings across silos that optimize every channel — all while protecting net revenue.
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Overview of the 2019 ANA DC Nonprofit Conference
Conference Highlights February 15, 2019Get two-minute overview of ANA's 2019 Nonprofit Conference in Washington, D.C.
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Privacy Collides with Data for Good: What You Should Know, What You Can Do!
Event Recaps February 15, 2019Legal and policy experts shared their insights on what you should consider doing now in preparation to be in compliance with new stringent privacy laws.
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Quality Beats Quantity: Innovative Audience Testing
Event Recaps February 15, 2019Representatives from the National Park Foundation and their marketing partners illustrated how they set up campaign testing to shift their strategy and highlighted how the resulting changes yielded increased new-to-file acquisition, reactivation of lapsed donors, and increased conversions of website visitors.
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Retaining Your F2F Donors
Event Recaps February 15, 2019Two organizations demonstrated how they are collecting donor data and using it to manager their fundraisers, change the donor experience, and get massive improvement in retention.
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Tips to Optimize Your Sustainer Program
Conference Session Videos February 15, 2019In this video, speakers shared key metrics for monitoring sustainer program performance, and offered guidance on how to leverage specific offers across channels and effectively steward valuable donors to retain and boost the value of monthly donors.
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Tips to Optimize Your Sustainer Program
Conference Highlights February 15, 2019Lower fundraising costs, greater income streams, and increased donor retention are among the benefits of shifting marketing resources to monthly giving programs.
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Tips to Optimize Your Sustainer Program
Event Recaps February 15, 2019Speakers shared key metrics for monitoring sustainer program performance, and offered guidance on how to leverage specific offers across channels and effectively steward valuable donors to retain and boost the value of monthly donors.
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Using Sustainer Attribution to Drive Future Growth
Conference Session Videos February 15, 2019In this video, The ASPCA and WGBH explored specific examples of how each organization leveraged key metrics to guide decisions about diversifying the brands’ acquisition channels, testing new approaches, and assessing the success of sustainer investments.
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Using Sustainer Attribution to Drive Future Growth
Event Recaps February 15, 2019The ASPCA and WGBH explored specific examples of how each organization leveraged key metrics to guide decisions about diversifying the brands’ acquisition channels, testing new approaches, and assessing the success of sustainer investments.
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Want a Commitment? How These Nonprofits Turned to Monthly Donation Programs
Conference Session Videos February 15, 2019In this video, Operation Smile and One & All talked through the specific components of strong monthly offers and what the journey might look like en route to your finished “product.”
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Want a Commitment? How These Nonprofits Turned to Monthly Donation Programs
Conference Highlights February 15, 2019Operation Smile uses a marketing mix of DRTV, email, and selective direct mail to convert single donors to sustainers.
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Want a Commitment? How These Nonprofits Turned to Monthly Donation Programs
Event Recaps February 15, 2019Operation Smile and One & All talked through the specific components of strong monthly offers and what the journey might look like en route to your finished “product.”
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2018 Year in Review: Brand Sponsorships by the Numbers
Knowledge Partners February 14, 2019Hookit created a report looking back at the most successful brand sponsorships in 2018.
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2019 ANA DC Nonprofit Conference — Opening Remarks
Conference Session Videos February 14, 2019ANA CEO Bob Liodice delivered the opening remarks at the 2019 ANA DC Nonprofit Conference.
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Advanced TV Case Study from Tyson Foods
Event Recaps February 14, 2019Tyson Foods experimented with advanced TV and shared how lessons learned influenced future strategic decisions.
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Creating Effective Conversion and Stewardship Journeys
Event Recaps February 14, 2019Learn how smaller organizations, and missions with less immediate urgency, blend rapid response tactics with evergreen messages to create a responsive, replicable, and supportable donor experience that drives not only engagement and interest, but dollars.
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