All MKC Content
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Refreshing a Brand: A Case Study from Trunk Club
Conference Session Videos March 13, 2019In this video, Trunk Club described how it developed a new brand purpose, personality, and value proposition in a mere six weeks.
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Refreshing a Brand: A Case Study from Trunk Club
Event Recaps March 13, 2019Trunk Club described how it developed a new brand purpose, personality, and value proposition in a mere six weeks.
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Taking In-House Virtual: Talent Versus Location
Conference Session Videos March 13, 2019In this video, PwC explored its “virtual agency” model, which sees over 100 people working from home, co-working locations, and even from the office.
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What You Need to Know About Auto-Renewal Provisions in 2019
Webinar Rewinds March 12, 2019This webinar explored the legal requirements under the patchwork of federal and state automatic renewal laws and provided tools to mitigate the risk of substantial monetary settlements and penalties.
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Quick Bits for the Week of March 11, 2019
B2C March 11, 2019What marketers need to know this week: Amazon closes its pop-ups, Buzzfeed crosses over to print, and more.
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Five Ways to Make Your Marketing More Purposeful
B2C March 8, 2019For modern brands looking to get ahead of the competition, it is crucial to have a purpose designed to elevate communities and make the world a better place. These five practical tips will allow marketers to start injecting purpose into their brand's messaging and campaigns, raising ROI along the way.
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How this Nonprofit Shares Its Brand Story
Event Recaps March 8, 2019Share Our Strength shared how it created a brand out of an idea; how it has evolved, sharpened, and expanded over time; and how the company is communicating its mission to meet its goal of eradicating childhood hunger in America.
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Later Haters: Using Influencers to Change the Narrative Around Online Hate
Event Recaps March 8, 2019AT&T offered insights into its “#LaterHaters” campaign and tips and tricks for selecting the best influencers to help garner the most results for your campaigns.
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You’re Measuring Influencer Marketing Wrong
Event Recaps March 8, 2019Collective Bias, an influencer agency and division of tech company Inmar, shared best practices and actionable insights to help measure the impact of investments in influencer-generated content.
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Programmatic Creative
Partner Content March 7, 2019The key to a successful programmatically created ad involves factoring in four major considerations: segmentation, context, circumstance, and time. Here’s what marketers need to do to ensure programmatic creative delivers the right message to the right person at the exact right time.
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SEO at the Core of Nationwide's Content Strategy
Event Recaps March 7, 2019Content strategy is an essential part of SEO (and vice versa), but you cannot expect success simply by creating content. Learn how Nationwide has condensed content by focusing on priority topics and building content series to support a user through their journey. This session will focus on content creation, SEO best practices and KPIs to track success.
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Advertisers, Learn How to Drive Results on The New TV
Industry Insights March 6, 2019TV has undergone such transformation over the past decade that a new name is needed to fully represent this evolved medium. In this presentation, we look at how marketers can navigate the new, increasingly complex reality of TV advertising.
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Developing Survival Thinking and Planning in Today’s Disruptive Corporate World
Webinar Rewinds March 6, 2019Corporations that once graced the Fortune 500 are now causalities of war. They've become too bureaucratic, too political, too dysfunctional, too risk averse, and as a result, have lost their competitive edge. In this webinar, Joseph Jaffe offered a path to redemption, but with full warning — it may be too late.
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The Future of B2B Marketing?
B2B March 6, 2019Artificial intelligence and machine learning have enormous potential for helping marketers create a better experience for their customers and improve campaign performance metrics.
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Test and Learn: Informing Decisions with Insights
Webinar Rewinds March 6, 2019Darnell Jean-Charles, senior manager, U.S. digital card applications at American Express, explored how his team identifies issues and gaps within their customer journey and optimizes the experience based on the outcomes of various tests.
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10 Gen Z Takeaways for Marketers
Knowledge Partners March 5, 2019RPA shared 10 takeaways on Gen Z for marketers, part of its larger “Identity Shifters” report.
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Was Shakespeare Really Talking About Ad Delivery?
Partner Content March 5, 2019Is there 21st-century wisdom for marketers in the 16th-century words of William Shakespeare? Marketers must adopt a new workflow for putting ads in front of consumers — one that ensures a brand’s love doesn’t go unrequited.
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Going for Broke: Inside National Geographic’s “Valley of the Boom”
Event Recaps March 5, 2019National Geographic’s acclaimed docuseries “Valley of the Boom” chronicled the mid-90’s tech boom, as told through the rise and fall of three pioneering companies. Learn about the distinctive marketing campaign that captured the frenzy, drama (and humor) of a modern-day gold rush.
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Identity Shifters: A Gen Z Exploration
Knowledge Partners March 5, 2019RPA’s “Identity Shifters: A Gen Z Exploration” was a yearlong study of Gen Z told through the generation’s own quotes and perspectives. The report covered Gen Z’s behaviors and opinions around social media, diversity, education, fashion, entertainment, and more.
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Mike's HARDER Pop-Up Experience
Event Recaps March 5, 2019Learn about the partnership between mike's HARDER and Deadpool 2 and how the events resulted in 112 million media impressions and coverage in over 200 media articles, including top-tier outlets like Complex, Elite Daily and Mashable.
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