Gareth Doyle
VP Creative Services
Flashtalking
The New Creative Brief: Designing for Data-Driven Messaging
This event is over.
Today brands face a critical challenge: how to create relevant messages that engage consumers in a world of multi-tasking/multi-screen media consumption and programmatic media buying. Explore the techniques, organizational processes and best practices that enable sophisticated advertisers to plan and execute cost effective, data-driven messaging strategies at scale with an emphasis on dynamic creative best practices.
In this webinar, you will learn to:
- Develop a data-driven messaging strategy with the new creative brief
- Design dynamic assets optimized for maximum impact and creative flexibility
- Drive production efficiencies with flexible dynamic creative templates
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Start: Thursday, September 20, 2018 at 1:00pm
End: Thursday, September 20, 2018 at 2:00pm
*** NOTE ALL WEBINARS ARE EASTERN TIME ***