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The Essentials of Programmatic Buying

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Webinar Description

Programmatic buying is on everyone's mind but marketers are still unclear about what it is and what it means for them.  According to a recent ANA survey, almost 40 percent of marketers claim low or no awareness and only 23% understand it and use it to execute campaigns.  Given the explosive growth of programmatic buying for digital media with the simultaneous integration of traditional media, this webinar will review the fundamentals of programmatic buying and offer insights into what's next:

  • What programmatic buying is, and is not
  • Definitions and jargon
  • How programmatic buying works
  • Benefits and when to consider programmatic buying
  • Where do agencies fit in?
  • Linear and digital media translation
  • Outlook for the future of media buying

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Wednesday, September 10, 2014 at 1:00pm
Ends:Wednesday, September 10, 2014 at 2:00pm
Presenter

Alan Izenman
Chief Digital Officer
Active International

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