L’Oreal, Newell Brands, and TikTok: How Technology Drives Creative Brand Performance

This event is over.

As marketing evolved, media and creativity became increasingly siloed to the disadvantage of all stakeholders. In today's world, this disconnect isn't only unfortunate but is costing brands time and money.

In this webinar, executives from L'Oreal, Newell, TikTok, and Ad-Lib will discuss how data and technology are being leveraged to bridge the gap between media and creative, including:

  • How to build a brand on digital
  • The ideal relationship between media and creative
  • How technology can drive greater, more measurable creative performance
  • How advances in creative scoring are driving 5x greater results than historical approaches to performance marketing
  • Which brands are leading the way

Attendees will walk away with new knowledge, strategies, and tactics they can put to use immediately to foster their brands' success.

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when

Start: Wednesday, February 17, 2021 at 3:00pm

End: Wednesday, February 17, 2021 at 4:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***


Speaker(s)

Rachel Weiss
Innovation Lead
L'Oreal

Emily Bavaro
VP, Marketing Operations
Newell Brands

Mike Westgate
Head of Growth Brand
TikTok

Patrick Collister
Creative Director
Ad-Lib.io

Manu Mathew (moderator)
President of Americas
Ad-Lib.io