4 Pillars of Holistic Personalization in the Age of AI and ChatGPT | Webinars | Events & Webinars | ANA

4 Pillars of Holistic Personalization in the Age of AI and ChatGPT

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Even with an ample amount of data armed with advanced segmentation and targeting technologies, holistic personalization has been a difficult goal to achieve for most marketers. When presented with a variety of personas and micro-segments, having to come up with multiple versions of creatives for a campaign becomes the main obstacle in many organizations, not so much about managing the data, analytics or technologies. Now that the AI technology reached the “generative” level where applications such as ChatGPT can create any number of copies and social media feeds in the matter of seconds, holistic personalization, for all customers through all channels at all times, doesn’t remain an elusive pipedream.

Key Takeaways:

  1. The present and the future of 1-to-1 marketing and personalization
  2. Why customer-centric mindset is more important than ever
  3. 4 pillars of holistic personalization, and why most marketers have failed
  4. Where to begin the complex journey toward holistic personalization
  5. Using “Personas” for intimate and yet innocuous approaches through all channels
  6. Structuring Customer Data Platform (CDP) for personalization and backend analyses
  7. Coordinating distinct technologies for targeting, display, and content creation

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Start: Wednesday, August 2, 2023 at 1:00pm

End: Wednesday, August 2, 2023 at 2:00pm



Stephen H. Yu
President & Chief Consultant
Willow Data Strategy, LLC