Do This, Not That! 20 Best Practices for Email Marketing Campaigns That Drive Customer Engagement

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This fast paced session by an industry leader will go through the top dos and don'ts for email marketing campaigns. Whether you're a marketer for a B2C or B2B company, email campaigns are a must to support sales and drive customer engagement. But how do you stand out with your campaigns and ensure you're "checking all the boxes?" From subject lines and trigger emails to ESP metrics and the latest developments around Accelerated Mobile Pages Project technology — this session will give you unique insights to set your email marketing campaigns up for success!

Key Takeaways:

  • How to understand the numbers most critical to email campaign success.
  • Acquire measurable tactics to pull interested leads and use actionable tips on how to double open rates, customer lifetime value, and more with a few easy tweaks.
  • The top trends in email marketing today — how to avoid common pitfalls with examples based on actual campaigns.

Intended Audience:

  • Ideal for Marketers
  • Leading early stage startups all the way up to growing enterprise businesses
  • Offering B2C or B2B products or services that are looking to improve their email marketing and ROI
  • Currently using or planning to use email, social & mobile marketing, emerging media, and/or integrated marketing initiatives as part of their campaign strategies

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Start: Tuesday, September 17, 2019 at 1:00pm

End: Tuesday, September 17, 2019 at 2:00pm



Jay Schwedelson
President and CEO