ANA/DMA Webinar on California Consumer Privacy Act

Last month, California passed sweeping new privacy and data security legislation, the California Consumer Privacy Act (AB375). The bill passed in lieu of a ballot initiative that was being readied for the November ballot. While marginally better than the ballot initiative, the legislation also contains a number of problematic and unclear provisions:

  • Consumers can demand companies provide all of the information that has been collected about them as well as the right to demand the deletion of that information
  • Consumers can opt-out of the sharing of any personal information about them to another company and cannot be discriminated against for doing so
  • The law has inconsistent provisions that could adversely impact offering loyalty or discount programs       
  • It has a very broad definition of “personal information” that includes web browsing and app history, biometric information, geolocation data and much more.
  • Consumers who experience a data breach have a private right of action  - with statutory damages up to $750 per consumer per incident or actual damages  

The legislature is also considering a “clean up” bill to correct some of the drafting errors attributable to the rushed process to pass the legislation. AB375 does not take effect until January 2020.  

This webinar will provide an update on where things stand, and what the advertising industry is doing to work with our allies in California to mitigate some of the numerous serious issues with the legislation. Stu Ingis, Chair of Venable LLP, who represents the ANA and our Data, Measurement, and Analytics Division (DMA) will lead this very timely webinar. 

when

Start: Tuesday, July 24, 2018 at 1:00pm

End: Tuesday, July 24, 2018 at 2:30pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Registration Pricing

Client-Side Marketer Marketing Service Provider Gold Marketing Service Provider Silver Associate Individual Nonmember
Registration
WEBINAR REGISTRATION Client-Side Marketer $0 Marketing Service Provider Gold $0 Marketing Service Provider Silver $0 Associate Individual $0 Nonmember $0


Speaker

Stuart P. Ingis
Chair
Venable LLP