Tips for Effective Marketing Strategic Sourcing

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Tips for Effective Marketing Strategic Sourcing 

Too many procurement professionals confuse "purchasing" with strategic sourcing and too many marketers don't understand how to justify their purchases strategically, using the language and analyses of finance.

The best procurement and marketing professionals work from a common framework to maximize value. They deliver both price efficiencies and effective marketing by prioritizing the focus of their finite human and financial resources. They systematically identify, size, and then capture the most promising opportunities by leveraging demand management, strategic substitution, and waste elimination in addition to RFPs and price related strategies.

In this webinar, Chuck Hatsis, President of Surge Consulting (, will teach you strategic sourcing techniques used by strategy consultancies that marketers and procurement professionals can use to deliver value to their organizations and form solid working relationships with each other.


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Start: Wednesday, April 7, 2010 at 1:00pm

End: Wednesday, April 7, 2010 at 2:00pm



Chuck Hatsis, President of Surge Consulting

Prior to leading Surge Consulting, Chuck was a Senior Manager and Marketing Procurement SME in Deloitte Consulting's Strategy & Operations Practice and AVP Supply Management Services at Nationwide. He has also held executive positions at ABN AMRO and Procter & Gamble.

Chuck has been performing Marketing Procurement projects since 1998 and is a pioneer in the field. He has spoken at a number of ANA, SIG (Sourcing Interests Group), and ISM (Institute for Supply Management) conferences, has been published in Purchasing Today Magazine, and quoted several times in Advertising Age. Collectively, Chuck and his teams have saved over $500M for eleven Fortune 100 companies.

Chuck graduated magna cum laude in Finance at the University of Massachusetts at Amherst and earned his MBA in Marketing and Strategy at UCLA Anderson.