Creating Competitive Agile Marketing Organizations (Marketing Organization Series)

Many marketing organizations are transforming their operating models to adapt to a rapidly changing digital world. BCG will discuss the key success factors for marketing org transformations, especially in focusing on speed and agility as a competitive advantage.

In this webinar, you will learn about:

  • How agile marketing organizations build the capability to learn
  • How the role of external stakeholders, including agencies, is evolving
  • How agile marketing organizations invest in data and technology to drive performance and scalability
  • Why it’s critical to create new roles and identify new talent for cross-functional and cross-channel execution

when

Start: Wednesday, November 13, 2019 at 1:00pm

End: Wednesday, November 13, 2019 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Webinar Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier $0 Individual $0 Nonmember N/A


Speaker(s)

David Ratajczak
Managing Director and Partner
Boston Consulting Group

Peter Dewey
Principal
Boston Consulting Group