How Your Brand Can Win When You’re Being Outspent

This event is over.

Over 47 brands spent $1 billion or more last year on marketing in the U.S., according to Ad Age. For the rest of us, that figure can be daunting. How can brands being outspent by their competitors continue to compete and win?

In this webinar, Bill Durrant, President, and Talia Arnold, Head of Strategy, at Exverus Media, will share proven strategies and real-life examples for marketers who want to drive brand growth with comparably modest media budgets. 

This session will cover:

  • Precise targeting: How to first uncover and then prioritize your highest-potential customer segments to maximize impact per every dollar spent.
  • Focusing your media plan: Why a few targeted media activations can be better than blanket spending across channels.
  • When national media isn’t always better: Why and when a targeted geographic approach might yield better results.
  • Demanding visible measurement: How to get metrics beyond click-through rates to measure what matters (and unlock more budget).

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Start: Wednesday, January 13, 2021 at 3:00pm

End: Wednesday, January 13, 2021 at 4:00pm



Bill Durrant
Exverus Media

Talia Arnold
Head of Strategy
Exverus Media