Trends in U.S. Digital Advertising and Media in 2022 (Brand, Creativity, and Media)

In this webinar, Paul Verna, Principal Analyst and Head of the Advertising and Media Practice at Insider Intelligence, will explore trends in U.S. digital advertising and media as we head into a future shaped by the pandemic but no longer bound by it. The session will cover topics including:

  • An outlook for digital advertising in general, and for specific areas including search, display, video, connected TV, social media, ecommerce, audio, and out-of-home
  • How marketers are adjusting their advertising strategies as audiences continue to migrate from linear TV to streaming services, including subscription-based platforms that don't carry ads
  • The state of play in social media advertising amid Apple's changes in privacy settings and heightened scrutiny of the potential harmful effects of social platforms
  • An outlook for retail media network ad spending, and an analysis of how these networks will reshape the digital advertising ecosystem
  • How the gradual reopening of public venues will impact DOOH advertising
  • How external factors like supply chain disruptions and inflation might affect digital advertising in 2022

when

Start: Wednesday, January 26, 2022 at 1:00pm

End: Wednesday, January 26, 2022 at 2:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Webinar Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier $0 Individual $0 Nonmember N/A


Speaker(s)

Paul Verna
Principal Analyst, Head of the Advertising and Media Practice
Insider Intelligence