Female Podcasting is a Community. Here’s How Brands Can Move In.

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From mics to headphones, women are turning to podcasts in droves and closing the gender gap. Over a third of women 18+ are monthly podcast listeners, skewing younger, more employed, and more educated than their total population counterparts. They want content that speaks to them, and female creators are here to deliver. More women are in podcasting than ever, and female listeners are eagerly supporting their content, with 9 in 10 listening to a show hosted or produced by a woman. And 8 in 10 go on to recommend the shows they love to family and friends.

In conjunction with Edison Research, SXM Media conducted a study to home in on this audience and discover why they listen and what resonates with them the best. And being #1 in the female audience, we're more than qualified to lead you through what it takes to reach this influential audience.

Join us to learn about female podcast listeners. In this webinar, we’ll look at their listening trends and how brands can use the data to inform their podcast advertising strategies.

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Start: Thursday, December 1, 2022 at 1:00pm

End: Thursday, December 1, 2022 at 2:00pm



Melissa Paris
Vice President, Sales Research & Analytics
SXM Media

Megan Lazovick
Vice President
Edison Research