Webinars
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How Marketing Must Evolve in the Era of Social Distancing and Beyond
Webinars July 2, 2020COVID-19 has impacted nearly every aspect of business—from supply chain to fulfillment to marketing and advertising. The world has experienced a rapid shift changing the way businesses and consumers connect. As parts of society begin to recover from the worst of the pandemic, e-commerce is set to emerge stronger than ever.
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The Future of Social Commerce: How Brands Can (and Should) Adapt Their E-Commerce Strategies
Webinars July 1, 2020Gone are the days when retailers could get by with conducting online commerce simply through their website. Technology advances have brought on shifts in consumer behavior, and customers are demanding faster and more convenient ways to buy what they want, when they want. Increasingly, that means buying through social media platforms. Rather than force customers to click through to their site and risk conversion drop-off, headless commerce allows brands to decouple their site's presentation layer from the backend commerce functionality. The result is a seamless shopping experience that better converts shoppers into customers. In this webinar, PMG will discuss how social platforms are responding to this need, how the landscape of platform buying has evolved, and what brands can and should do now to adapt their e-commerce strategies.
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Marketing Through a Crisis: Three Opportunities for Action
Webinars June 30, 2020How is the COVID-19 pandemic impacting businesses and marketing? A new survey conducted by the ANA in partnership with McCann Worldgroup revealed several notable findings.
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How to Create Engaging Virtual Events during Social Distancing and Beyond
Webinars June 29, 2020With many of us working from home during this time, it can be difficult to connect with colleagues to share ideas. Thankfully, there are endless options for technology to help bring us together. But how do you make sure that what you’re sharing is resonating with your virtual audience? In this webinar, Ben Holland, On Q Financial’s Vice President of Marketing and former president of the American Marketing Association Phoenix Chapter, will share best practices for virtual events to help you improve your presentations and engage your audience. You’ll learn tips for proper set up, communication beforehand to raise interest, how to get the most out of the content after, and perhaps most importantly, how to make any topic interesting enough to keep your viewers’ attention on you instead of other web pages.
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Frito-Lay: How to Reignite Brands by Carving Out New and Unexpected Territories
Webinars June 26, 2020Marketers leading brands that have been around for decades often feel the need to reinvent the wheel to reach new audiences. Marissa Solis, senior vice president, core brands at Frito-Lay, will share how brands like Doritos and Cheetos don’t need to reinvent themselves – they need to use the brand’s preexisting personality, consumer passions and values to reignite the role they play in the lives of snackers. At Frito-Lay, that sometimes means the calculated risk of chartering new territories for brands that continually seek to maintain cultural relevance and spark joy. Winning an award in six of the REGGIE categories this year, the Cheetos and Doritos brands were taken to new heights. Doritos launched an ad campaign without ever using the word Doritos or a logo, and Cheetos left a huge paw print on New York Fashion Week in its first endeavor into fashion.
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Media Transformation and Changing the Timing of the Television Upfront
Webinars June 25, 2020According to ANA research, 83 percent of respondents support that the television upfront be delayed and moved to a calendar year. The “broadcast-year” timing of the upfront has long been an issue for many advertisers, as that misaligns television buying with most marketers’ fiscal years. Now, the uncertainly caused by the COVID-19 crises has accelerated interest in moving the upfront to allow more time for markets to understand the economic situation and the needs of their businesses and consumers. Leaders from the ANA Media Advisory Board will discuss the upfront as well as other ideas for media transformation and reform.
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Supporters in Sight: An Examination of Donor Personas
Webinars June 25, 2020In this session, Melissa will provide a brief survey of the varying analytics techniques that nonprofits can use to better understand their donors’ characteristics and segment their database with strategic purpose.
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Training Your Team for Maximum Efficiency during an Economic Downturn
Webinars June 25, 2020In this webinar, we will offer a start-to-finish strategy that marketing and advertising professionals can use to train their teams in times when resources are scarce. Research shows that when budgets are tight, investing in efficient business practices help companies set themselves up for higher gains after economic restraints ease up.
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Ally Financial: Innovating and Evolving Through Social Media During Uncertain Times
Webinars June 24, 2020In this webinar, learn how Ally, a leading digital financial-services company, uses its social platforms to connect with customers, drive brand awareness, and engage prospects with culturally relevant content. Their multi-platform listening and content creation approach uses a cadenced, test and learn method to continually evolve and drive business performance in the social channel. This has proved critically important during the challenge of connecting with consumers in times of a pandemic.
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The Value of a Brand Safety Officer
Webinars June 23, 2020The Brand Safety Institute (BSI) is a nonprofit advertising industry initiative working to strengthen the brand safety profession. Like the ANA, BSI works to ensure trust and transparency in the digital advertising industry. By helping leaders set the highest standards, learn new and emerging best practices, and build an industry-wide community of brand safety peers, BSI makes sure that the digital advertising industry is beneficial for brands and consumers alike.
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Seven Strategies from Brands Leading the Conversation on Twitter
Webinars June 22, 2020It’s not an easy time to be a marketer. Many brands are looking for answers; How do I stay agile in the face of uncertainty? How should I launch a new product? Is it appropriate to be light-hearted during this time? Written against the backdrop of COVID-19, and with the goal of empowering more brands to find their voice, Twitter is introducing the Conversation Playbook - seven strategies that leading companies are using to cultivate their brands through conversation on Twitter. Drawing on the best practices from the most effective activations on Twitter, this playbook is designed to give marketers the insights and inspiration to navigate their brand forward during times of crisis.
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Insights on Shifting Viewing Behavior and Show Discovery
Webinars June 18, 2020There are many content options for viewers to choose from. How can advertisers connect with viewers and increase consideration in a time of heightened fragmentation? As viewers seek to discover new shows, as well as binge on old classics across platforms, taking an audience-based strategy is critical to meeting new consumption patterns. Xandr will share new insights on what viewers are watching now, while addressing the shifts in viewing behavior, including bingeing and on-demand viewing, that have emerged over the last few months.
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Playing the Long Game: Building Relationships in Times of Uncertainty
Webinars June 18, 2020In this webinar, we'll discuss why a focus on customer relationships is more important than ever and how you can deliver email that helps your customers – not just now, but in the future to come.
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Progressive Insurance’s In-House Approach to Influencer Marketing
Webinars June 17, 2020In this webinar, Progressive Insurance will explore the meteoric rise of influencer marketing, tackling its challenges, examining its unique benefits, and share how Progressive has evolved its in-house practice. We will also take an in-depth look into some of Progressive’s in-house influencer case studies.
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How Brands Using Smart Data Fuel Meaningful Customer Relationships and Trust
Webinars June 15, 2020We live in an era of mistrust. We’re bombarded by notions of fake news, politicians lying, companies out to make a buck, you name it. When our usual sources of information are suspect, what can consumers do? Turns out, many brands are stepping up to fill the void, like education platforms offering free content to students learning at home, or brands leveraging their celebrity connections to offer free concerts to a quarantined population. By focusing on creating value for people, brands actually create meaningful relationships with customers and prospects alike. Successful brands are using smart data and technology strategies to lean in on consumer experience as the new medium for connection. To put it simply, marketing matters now more than ever because we rely on the brands we love to keep us connected.
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Stop Making Sense: The Art of Inspiring Leadership in Trying Times
Webinars June 12, 2020In times of crisis, we’re taught to think clearly and act logically; and yet, as neuroscience has taught us, that’s not how we’re wired. No, we humans are emotional creatures. And believe it or not, this is good news, for emotion is the fuel for the most powerful force in the world: inspiration.
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Navigating Changing Consumer Behavior during COVID-19
Webinars June 11, 2020As the global pandemic creates massive changes in our society, marketers are seeking the right path forward. In this webinar, data, insights and consulting leader Kantar examines how consumers and brands have been transformed by COVID-19 and provides guidance for how brands can emerge stronger in the years ahead.
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COVID-19 Industry Impact on Production & Content Creation: What’s Next?
Webinars June 10, 2020As the implications of COVID-19 evolve daily, it is important for marketers to adapt how to produce and source content to meet their messaging needs. At this time, some brands are resuming productions; however, shooting options are unique in this environment.
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