About  |  Agenda  |  Speakers  |  Resources  |  Sponsors

Thank You

Thank you to everyone who attended the 2021 ANA Digital & Social Media Conference!

Videos and Presentations

All available conference presentations and videos can be accessed through the Agenda.

Save the Date

Mark your calendars for the 2022 ANA Digital & Social Media Conference next July 18-20!

The 2021 ANA Digital & Social Media Conference In Two Minutes

Relive the best of this year's conference in this brief overview.

Highlighted speakers include:

  • Jason Horowitz, SVP U.S. Marketing, Global Head of Media & Digital, Mattel
  • Michael Kelly, Director, Social Media and Influencer Programs, Poly
  • Kacey Moore, Executive Director, Neuroscience U.S. Marketing, Amgen
  • And more.


About the Conference

July 19-21, 2021 | In-Person and Virtual

2020 brought unprecedented challenges and changes to the digital space as everyone moved to virtual... everything.

At the 12th annual ANA Digital & Social Media Conference, presented by Meredith, leaders from top brands covered how the pandemic and social justice issues of 2020 changed what consumers expect from corporations and products. Featured content covered channel optimization, influencer marketing, digital transformation, measurement, and developing inclusive and responsive creative.

 

Relive the conversation at #ANAdigital

“The entire conference was inspiring. It is always great to network with colleagues in advertising across different industries. It's also great to see how companies are adjusting and meeting the challenges in the social, digital arena."

- 2020 ANA Digital & Social Media Conference attendee

Hosts and Speakers

Matt Bailey

M. Ed, Lead Trainer & Founder

SiteLogic

Candice Bixler

Head of Integrated Media

Petco

Mary Czarnecki

Founder & Principal Consultant

MAC Marketing Partners

Chad Donvito

CMO

King's Hawaiian

Bill Duggan

Group Executive Vice President

ANA

Mark Feldstein

Partner & Co-President

Known Studios

Amy Good

Director of Integrated Media

The Hershey Company

Sarah Grover

Fractional CMO & Independent Board Member

Shift4 (NYSE: FOUR)

Jessica Hogue

General Manager, Measurement and Analytics

Innovid

Jason Horowitz

SVP U.S. Marketing, Global Head of Media & Digital

Mattel

Soyoung Kang

Chief Marketing Officer

EOS Products

Michael Kelly

Director, Social Media and Influencer Programs

Poly

Alia Kemet

Vice President, Creative & Digital Marketing

McCormick & Company

Jordan Kim

Global Media Director

Intel Corporation

Jeff Klein

CMO

Little Caesars

Michael Law

President

Amplifi USA

P.J. Leary

CEO

ID Comms Assurance

Bob Liodice

Chief Executive Officer

ANA

Joe Maglio

CEO

McKinney

Leah Marshall

Director, Influencer Marketing

ANA

Paul Meyers

Manager of Digital and Social Media Marketing

Hyundai

Kacey Moore

Executive Director, Neuroscience U.S. Marketing

Amgen

Marla Newman

Executive Vice President of Digital Sales

Meredith Corporation

Erich Parker

VP, Integrated Media

Blue Chip

Lina Polimeni

Chief Media Officer

Lilly USA

Steve Silvers

SVP Product & GM Customer Experience

Neustar

Traci Spiegelman

Vice President, Global Media

Mastercard

Mark Stewart

Senior Vice President, Media

ANA

Rishad Tobaccowala

Author, Restoring the Soul of Business: Staying Human in the Age of Data Senior Advisor

Publicis Groupe

Sarah Vanheirseele

SVP, Strategic Integration

Blue Chip

Victoria Walden

Manager of Influencer Engagement and Social Media PR

Hyundai

Related Resources

Digital and Social Committee

The Digital & Social Committee is for members who lead digital, social, and/or mobile marketing and/or initiatives at their organizations. We drive industry thought leadership, share best practices and expertise, and facilitate discussion and topics to inform better decision making about such topics as social media, content marketing, and native advertising. The committee provides a forum for members to elevate themselves and their respective organizations via interaction with their peers as well as an outside perspective from invited guests.

The 2020 State of Influence

In 2020, the ANA conducted a large survey of marketers on influencer marketing and asked the question, "What are the top challenges you experience with influencer marketing?" The number one response by far was measurement. This report covers the detailed findings and how the ANA is addressing the measurement barrier to growth.

Influencer Marketing Playbook

The ANA has an Influencer Marketing Playbook for members, which offers 15 downloadable Word and Excel templates for influencer marketing planning, execution, and campaign measurement.

Influencer Marketing Guide

The ANA has created a comprehensive Influencer Marketing Guide that includes brand case studies from Olay and AT&T; influencer marketing stats and definitions; expert perspectives on issues including influencer fraud, disclosure, and selection; in-depth interviews with specialists; metrics for influencer compensation; standard engagement rates; and guidelines for campaign measurement and FTC compliance/disclosure.

Conference Sponsors

Presenting Sponsor

 

 
 
Sponsors

 

 
 

About  |  Agenda  |  Speakers  |  Resources  |  Sponsors

“Really valuable use of time. I walked away with some really actionable insights and ideas I can take back and implement with my team right away, and some things to think about for the future. I liked the emphasis on innovation and "what's next" for this conference."

- 2020 ANA Digital & Social Media Conference attendee