The Future of Consumer Enhancing Data & Analytics

This event is over.

Competitive pressures are increasing for marketers today as customer demands and preferences constantly shift. There is increasingly less margin for decision-making error. Meanwhile, torrents of data are flowing from a broadening array of sources that bring huge potential to improve how companies operate and their ability to turn insights into action. Nearly all businesses see value in data and measurement but only a few are fully harnessing its potential to contribute directly and substantially to business results ranging from greater decision-making speed, flexibility, and customer understanding, to improved ROI, profitability, and marketing credibility. 

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Agenda

TIME EVENT DETAILS LOCATION
Wednesday, July 29, 2020
11:00am
- 11:05am
Welcome Remarks

Mark Kaline
Senior Vice President, Data and Analytics Practice ANA
11:05am
- 11:40am

LEVERAGING ANALYTICS TO ENHANCE CONSUMER EXPERIENCE

Driving product strategy and enhancing the customer experience is a critical area for marketers using data analytics to uncover necessary insights for driving growth. In this session the lead analytic data engineer for Cox will discuss how text analytics for technical support calls relating to self installations help to cluster issue topics in order to identify commonly accruing keywords that provide key insights and pain points marketers can use to better handle the overall customer journey.

Jane Li
Lead, Analytic Data Engineering and Science Cox Communications
View Presentation and Video
11:40am
- 12:17pm

BUILDING STRONG GOVERNANCE: HOW JOHNSON & JOHNSON APPROACHES DATA COMPLIANCE AND BRAND SAFETY

Helping consumers to lead healthier lives has always been the mission of health care companies. That responsibility is emphasized during compromised health and economic times. J&J discusses the evolution of its approach to data governance and brand safety. The California Consumer Privacy Act, Google’s ‘phase out’ of 3rd party cookies, and questions around what federal privacy legislation would look like are just a few of the more recent developments. All have brought about new ways of working, areas of focus, and conversation on how to ensure preparedness.

Mark Proulx
Senior Manager, Marketing Data Compliance & Brand Safety Johnson & Johnson
12:17pm
- 12:53pm

THE WORLD HAS CHANGED - HAVE YOUR ANALYTICS?

As the world and our industry become more and more disruptive and disrupted, measurement and analytics need to keep up. EVP Maggie Merklin will discuss how to evolve your analytics to thrive. Using real-life case studies, she will demonstrate the importance of speed of insights, model cadence, scenario planning, war gaming, and testing and experimentation.

Maggie Merklin
Executive Vice President Analytic Partners
View Presentation and Video
12:53pm
- 1:26pm

UNDERSTANDING TODAY'S CONSUMERS WITH QUALITY DATA

Nearly 85% of customers say being treated as a person not a number is important to winning their business, while 90% of marketers claim to rely on data to deliver personalized experiences to customers and prospects. But many marketers are missing the mark due to their overreliance on bad data, including relying on customers to update their own data; digital behavior data; or relying on multiple, disparate data sets to build a complete view. In addition, poor identifiers, limited volume inputs, data latency, and untested data can all be culprits of bad data. This presentation will discuss how marketers can revamp their company’s approach to data to ensure they are moving into the new decade with accurate, rich, and stable data.

Zach Hudson
Vice President, Solutions Analytics IQ
View Presentation and Video
1:26pm
- 2:00pm

EMBRACE (DISRUPTIVE) TRENDS & SUPERCHARGE YOUR DATA

Given that change is constant (and holds even more true in the current environment) it is mission critical for organizations to embrace and drive this pro-actively to stay ahead of the curve and achieve sustainable competitive advantage. This session will provide an example eco-system of how this can be orchestrated at an enterprise level with a focus on data in tandem with process, people and technology.

Fred De Letter
Director, Enterprise Data Intelligence Domino’s Pizza
View Video
2:00pm
- 2:05pm
Closing Remarks

2:05pm Event Ends


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.