All MKC Content
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The Values-Motivated Consumer: Building Brands by Separating Myth from Reality
Event Recaps March 24, 2022No matter where you look, there is a survey that says consumers are ready to take dramatic action based on their social values. This session separates myth from reality based on research and analysis of today’s “values-motivated” customers and the evolving nature of tomorrow’s consumers.
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Total Audience: The Power of Age Inclusion
Webinar Rewinds March 24, 2022Connecting with the adult 55+ audience is more important than ever before. In this webinar, Marcela Tabares and Tara Lantieri shared findings from a new study that gives voice to who they are, how they want to be seen, and explores the gap between current and desired representations in advertising.
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Accessibility Issues for Nonprofit Organizations in the Digital Age
Event Recaps March 23, 2022SparkPost discussed the importance of accessibility and inclusivity for nonprofits and corporations in respect to digital communications.
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Are B2B Brands Ready for a Privacy-First World?
B2B March 23, 2022The pending "cookiepocalypse" combined with new privacy regulations may be a blessing in disguise, as they force B2B marketers to prioritize the cultivation of first-party data. However, a new study suggests that a majority of marketers are not taking the necessary steps to adapt their data approaches and operations accordingly.
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Crypto Fundraising: What You Need to Know About the Future of Giving
Webinar Rewinds March 23, 2022In this informative webinar, learn how you can incorporate crypto into your major gifts program. Plus, hear directly from the nonprofits that have implemented crypto fundraising and the challenges and successes they experienced along the way.
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How Ferrara Is Treating DE&I as the Critical Business Issue It Is
Webinar Rewinds March 23, 2022Led by Jeff Minsky, one of the industry's leading tech, media, and digital experts, this webinar explored what's real and actionable today from CES 2022.
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How to Increase the Value of Your Customer Portfolio
Knowledge Partners March 23, 2022Marketers realize that just focusing on customer acquisition isn’t growing the overall customer “portfolio.” According to martech agency Customer Portfolios, marketers need to start looking at their entire portfolio to see how the customer base is evolving and either positively or negatively impacting revenue.
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Industry Outlook for Advertising, Marketing, and Data 2022: Digital Shifts, Video Convergence, and a Continued Rally
Conference Session Videos March 23, 2022In this video, hear what major forces are influencing current trends that give reason for optimism this year despite geopolitical and supply challenges based on an annual industry report from Winterberry Group.
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LinkedIn and Nonprofit Opportunities
Event Recaps March 23, 2022LinkedIn explored its platform’s newest features and shared recommendations for nonprofits to optimize their LinkedIn profiles.
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The Value of First-Party Data and Alternative IDs
Event Recaps March 23, 2022Acxiom’s Linda Harrison shared insights into how brands can respond to the looming deprecation of third-party cookies.
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The Value of First-Party Data and Alternative IDs
Conference Session Videos March 23, 2022In this video, Acxiom’s Linda Harrison shared insights into how brands can respond to the looming deprecation of third-party cookies.
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2021 Holiday Shopping Analysis
Knowledge Partners March 22, 2022TVB shares insights demonstrating why brands should leverage local broadcast television to drive retail purchases during the holiday season.
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Finding Relevance in the Metaverse
Partner Content March 22, 2022The metaverse is a nicely bundled term for something that enthusiasts believe will be huge. Brands around the world are investing time and money to see how they might benefit from it, and some are leaping straight in, exploring the scope of non-fungible tokens (NFTs). But without a thorough understanding of what people want from the metaverse (or if they want it at all), there are factors that need consideration.
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How CMOs Can Play More of a Leadership Role
Champions of Growth Podcast March 22, 2022In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Matthew Lieberman, CMO of PwC U.S. and Mexico, about how CMOs can reverse the decline in CMO tenure, take on more of a leadership role throughout the enterprise, and learn to become businesspeople first and marketers second.
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Pine-Sol: Reconnecting with Black Women
Event Recaps March 22, 2022Pine-Sol described how it got back in touch with one of its core audiences, Black women.
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Taking a Fresh Look at ROAS
Knowledge Partners March 22, 2022Return on Ad Spend, or ROAS, is a common metric to measure campaign performance, especially in direct mail campaigns. This metric is easy to calculate, easy to explain, and resonates across stakeholder. However, brands who are truly focused on their customers should move away from ROAS.
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Target’s Multicultural Journey: We Lift Each Other Up
Event Recaps March 22, 2022Target shared some of the initiatives it is undertaking to advance diversity, equity, and inclusion.
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The Dentsu Global Ad Spend Forecast — January 2022
Knowledge Partners March 21, 2022The Dentsu Ad Spend Forecast is a twice-yearly report that combines data from over 50 global markets to accurately predict trends in ad spending across the globe.
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'What They Said' at the ANA In-House Agency Conference
Industry Insights March 18, 2022ANA just concluded our 2022 In-House Conference. The following provides great quotes and insights from some of the conference speakers (in order of appearance).
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10 Issues
Conference Session Videos March 17, 2022In this video, hear from a panel comprised of ANA in-house agency members on key issues discussed at the 2022 In-House Agency Conference including talent, new capabilities, evolving in-house agency models, diversity, building more collaborative relationships, and more.
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