All MKC Content
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ANA Virtual Supplier Diversity Fair: Meet Women-Owned Companies
Conference Session Videos March 9, 2022March’s Virtual Supplier Diversity Fair highlighted Women-owned companies. Representatives shared overviews of their companies and the ways they can help grow your brand and drive business results.
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Crisis in Ukraine: How the Industry Is Responding
Pulse March 9, 2022Russia’s invasion of Ukraine has sent shockwaves throughout the world; and with so much information sent digitally today, the events have been unfolding in real-time with no filter, and often with no commentary. People around the world are looking for a response from those with the power of global conversation, and brands are naturally part of this.
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Do This, Not That: Email Marketing Trends for 2022 That Work
Webinar Rewinds March 9, 2022In this webinar, Jay Schwedelson, president and CEO of Worldata and founder of SubjectLine.com, walks through the latest email best practices to cut through the noise and ensure your emails are making an impact.
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How Walgreens Launched a Writers Room to Unlock Human Truths
Webinar Rewinds March 9, 2022In this webinar, learn how the Walgreens Brand Design and Content Studio launched a Writers Room of diverse and underrepresented content producers who reflect the brand's broad retail audience to unlock a variety of insights in real time.
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Waiting for B2B Alignment
B2B March 9, 2022Sales and marketing alignment remains one of the toughest challenges among many B2B companies. However, while they may have different views of what defines success, sales and marketing executives are acting much more in tandem when it comes to serving their customers, says a new study. Buyers are also playing a key role in pushing marketers to integrate with their sales counterparts.
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Why Brand Responsibility Should Be Your Priority
Leading Edge March 9, 2022Over the past few years, brands have wrestled with the question: What is a brand’s responsibility to consumers and to the world? Based on the amount of ink dedicated to the topic, it’s clear that brands have no easy answer. Whether you want your brand to serve as an advocate for social justice, climate action, or for nothing at all, you can’t escape brand responsibility in 2022.
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How Can CMOs Rebuild Trust with CEOs?
Leading Edge March 8, 2022Over the past decade, chief marketing officers have experienced a regression of trust, appreciation, and longevity. With average tenure of CMOs falling below 40 months and the median tenure at 25.5 months, corporate marketing leaders are searching for answers as the value and recognition of their work is minimized and marginalized.
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Privacy Law in the States — How Does It Impact You?
Webinar Rewinds March 8, 2022In this webinar, hear from Venable about this year's important state privacy developments. Speakers discussed the growing patchwork of state privacy laws and the significant impacts these laws could have on ANA's members and the advertising industry.
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With the Right Approach to Streaming Ads, Brands Can Earn Goodwill From Consumers
Partner Content March 8, 2022As ad-supported streaming continues to grow, marketers are weighing the best ways to engage with consumers who have more options and control than ever before. Early research from WarnerMedia shows that a more customized, intentional ad approach is not only highly effective but can generate a unique level of affinity from consumers.
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10 Creative Ways to Coax Customers Back to Their Abandoned Carts
Leading Edge March 7, 2022Abandoned carts are the cause of billions in lost revenue each year. But with the shift to all things digital, how can brands succeed at regaining the attention of hyper-distracted, overstimulated customers with so many competing options just a click or scroll away?
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9 Omnichannel Metrics Your Business Should Be Measuring
Leading Edge March 7, 2022Metrics matter in today’s data-centric marketing world. Obviously, they’re needed to analyze and optimize in-flight campaigns, and inform key decisions about future launches and strategies. But they’re also essential for communicating with leadership, as marketing KPIs can provide quantifiable evidence of a business’s success — something stakeholders and investors always want to see.
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Email Marketing: Effective iOS15 Strategies
Leading Edge March 7, 2022Changes in data privacy regulations and residual updates from Apple and Google to protect their users' privacy have added another element of difficulty to the array of challenges marketers have seen in the past few years.
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Why Retail Media Networks & Automation Are Essential for Success
Leading Edge March 7, 2022In 2020, as consumers quickly began adopting new shopping habits to accommodate peak stay-at-home pandemic life, retailers were forced to expand their digital platforms to stay connected to consumers. Retail Media Networks (RMN) surged as a result, providing brands with an easy and effective way to engage their audiences across multiple channels in highly targeted and personalized ways.
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Buyer Beware: Understand Your ADUs and Their Effect on Inflation
Conference Session Videos March 4, 2022In this video, Cortex Media offered advertiser recommendation on how to manage Audience Deficiency Units (ADUs).
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Buyer Beware: Understand Your ADUs and Their Effect on Inflation
Event Recaps March 4, 2022Cortex Media offered advertiser recommendation on how to manage Audience Deficiency Units (ADUs).
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CTV’s Place in the Media Mix
Conference Session Videos March 4, 2022In this video, Boehringer Ingelheim’s DJ Perera cautioned that despite the potential, there are many things for marketers to consider before making an investment in connected TV (CTV).
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CTV’s Place in the Media Mix
Event Recaps March 4, 2022Despite the potential of connected TV (CTV), Boehringer Ingelheim’s DJ Perera cautioned that there are many things for marketers to consider before making an investment. Perera outlined key questions marketers must ask themselves, the pros and cons, and action steps marketers must take before they make the CTV investment.
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Eyes Wide Open — Key Legal Considerations Impacting Your Media and Advertising Initiatives
Event Recaps March 4, 2022Reed Smith LLP offered recommendations on how brands can mitigate the legal risk of working with AdTech, agencies, and influencers.
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Eyes Wide Open — Key Legal Considerations Impacting Your Media and Advertising Initiatives
Conference Session Videos March 4, 2022In this video, Reed Smith LLP offered recommendations on how brands can mitigate the legal risk of working with AdTech, agencies, and influencers.
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Overview of the 2022 ANA Media Conference
Conference Highlights March 4, 2022In this video, get a two-minute overview of the 2022 ANA Media Conference.
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