Why Retail Media Networks & Automation Are Essential for Success | Leading Edge | Industry Insights | All MKC Content | ANA

Why Retail Media Networks & Automation Are Essential for Success

In 2020, as consumers quickly began adopting new shopping habits to accommodate peak stay-at-home pandemic life, retailers were forced to expand their digital platforms to stay connected to consumers. Retail Media Networks (RMN) surged as a result, providing brands with an easy and effective way to engage their audiences across multiple channels in highly targeted and personalized ways.