All MKC Content
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Marketing to People with Disabilities
Insight Briefs May 31, 2021This Insight Brief examines the misconceptions associated with people with disabilities and best practices on how marketers can better engage the differently-abled consumer.
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Saving the Family Farm
Social Impact May 31, 2021Organic Valley, the largest organic dairy cooperative in the U.S., is committed to saving organic family farms and caring for people, animals, and the planet.
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Dark Patterns and Ethical Marketing Practices
Ethics Issue Alerts May 29, 2021Dark patterns are defined as web design tricks some companies use to intentionally confuse and take advantage of consumers — i.e., pop-ups with tiny X’s that make a window hard to close and subscriptions with hidden fees that a person cannot cancel without making a lengthy customer service call.
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The Pot Market Is Blazing New Trails
B2C May 28, 2021A growing number of states are moving toward legalizing recreational use of marijuana and publishers are getting more accepting of cannabis-themed advertising. Nevertheless, achieving scale will likely be a long slog for brands that want to join the fray. For clues as to how cannabis might eventually emerge as an everyday product, marketers should take a closer look at the CBD space.
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The Three Paths to Marketing Operations Maturity
Knowledge Partners May 28, 2021BrandMaker explains how marketing operations maturity can afford marketers greater agility.
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A Marketer’s View on Out-of-Home Advertising
Event Recaps May 27, 2021OAAA President and CEO Anna Bager interviewed Sophie Kelly, SVP of Diageo's North American Whiskeys Portfolio, on why this senior marketer champions OOH in the media mix. From her buy-side perspective, hear Kelly's thoughts on both merits and misconceptions surrounding OOH.
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How PepsiCo Built a Winning Brand Portfolio
Event Recaps May 27, 2021Katie Haniffy at PepsiCo Beverages and Sean McCaffrey at GSTV shared how a collaborative partnership across strategic planning and insights, content creation, measurement, and retailer relations helped PepsiCo win in the convenience and gas channel and beyond.
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How to Launch an Always-Ready OOH Campaign
Conference Session Videos May 27, 2021In this video, Grubhub discussed an OOH campaign that it ran in New York that demonstrated the power of dynamic creative.
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How to Launch an Always-Ready OOH Campaign
Event Recaps May 27, 2021Grubhub discussed an OOH campaign that it ran in New York that demonstrated the power of dynamic creative.
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The Dirty Work of Transformation, with Michael Collins of CFA Institute
Marketing Futures Podcast May 27, 2021Michael Collins is a transformer. Not the "able to turn into a midsize sedan" type, the "completely reimagine how an organization engages its customers" type. He joins us to take us through the journey of his latest transformation at the CFA Institute.
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Building Lifetime Value Is a Long-Term Commitment
B2B May 26, 2021At the height of the pandemic, B2B marketers placed a much bigger emphasis on supporting existing relationships and cultivating lifetime value. As things start to ease up and acquisition-level marketing commands more budget, it’s crucial that marketers not lose the momentum they built up over the past year with their long-term customers.
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Enterprise-based Organizations View Marketing Operations as Top Priority in 2021
Knowledge Partners May 26, 2021BrandMaker discussed findings from a study it conducted that demonstrate the importance of marketing operations.
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How Influencers Helped New York City Fight COVID-19
Conference Session Videos May 26, 2021In this video, NYC Health + Hospitals described how it leaned on influencers to launch a public awareness campaign encouraging New Yorkers to get tested for COVID-19.
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How Influencers Helped New York City Fight COVID-19
Event Recaps May 26, 2021NYC Health + Hospitals described how it leaned on influencers to launch a public awareness campaign encouraging New Yorkers to get tested for COVID-19.
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How to Go Beyond Organic with Influencers
Conference Highlights May 26, 2021Brand marketers can learn from influencers by being receptive to their feedback.
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How to Go Beyond Organic with Influencers
Conference Session Videos May 26, 2021In this session, hear how to leverage influencers beyond their feeds to add value across paid media, online commerce, sweepstakes, ongoing ambassador relationships, and more.
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How Unilever Is Using Technology to Drive Brand Through Conversion
Webinar Rewinds May 26, 2021In this webinar, Aki Technologies and SmartyPaws shared the story of their partnership and collaboration leveraging Aki’s personalization at scale technology and the role that this technology plays in driving brand through conversion.
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Influencer Contract Must-Haves
Conference Session Videos May 26, 2021In this video, the law firm Frankfurt Kurnit Klein & Selz offered guidance for creating influencer contracts.
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Influencer Contract Must-Haves
Event Recaps May 26, 2021The law firm Frankfurt Kurnit Klein & Selz offered guidance for creating influencer contracts.
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Leveraging TikTok Influencers to Generate Massive Virality
Conference Session Videos May 26, 2021In this video, DSW and Movers+Shakers explored best practices when working with TikTok influencers.
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