All MKC Content
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The Three Big Hairy Challenges Facing Marketers in a COVID-Impacted Digital World
Event Recaps June 18, 2021eMarketer co-founder Geoff Ramsey discussed the three challenges facing marketers in a COVID-impacted digital world.
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Advertising as a Service to the Consumer
Conference Highlights June 17, 2021Ad value can be increased in the media planning process by buying ad units that elevate the customer experience.
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Advertising as a Service to the Consumer
Conference Session Videos June 17, 2021In this video, Shenan Reed of L’Oréal discussed how marketers can reach customers more effectively through advertising.
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Advertising as a Service to the Consumer
Event Recaps June 17, 2021Shenan Reed of L’Oréal discussed how marketers can reach customers more effectively through advertising.
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ANA Legal Webinar: NAD Discussion with NAD and Davis Wright Tremaine LLP
Webinar Rewinds June 17, 2021In this webinar, speakers from Davis Wright Tremaine LLP took stock of NAD’s SWIFT and Complex tracks, its partnership with Facebook, recent NAD cases that broke new ground, and speculation about the future of self-regulation.
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Coffee with Kroger: Media KPIs in Action — How Unilever Used Retail Media to Drive Real Business Outcomes
Conference Session Videos June 17, 2021In this video, discover how Unilever used Kroger’s first-party data and advanced targeting capabilities to identify the most relevant audience and align tactics to meaningful KPIs.
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Coffee with Kroger: Media KPIs in Action — How Unilever Used Retail Media to Drive Real Business Outcomes
Event Recaps June 17, 2021With unique challenges for brands in 2020, discover how Unilever used Kroger’s first-party data and advanced targeting capabilities to identify the most relevant audience and align tactics to meaningful KPIs.
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Connected TV (CTV)
Event Recaps June 17, 2021In this session, learn about key issues in CTV including making sense of a complicated landscape, optimizing creative, and measurement.
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Creating AI-Driven Member Benefits to Enhance Member Experience
Event Recaps June 17, 2021Recognizing that the world of online product reviews is rife with bias and blurbs that don’t cater to consumers’ specific needs, Consumer Reports designed an AI-powered product recommendation model that can take plain language requests submitted by users and deliver detailed, individualized product ranking reports.
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Effective Media Management: The Keys to Brand Growth
Conference Session Videos June 17, 2021ANA CEO Bob Liodice shared his thoughts on media initiatives underway in the industry, such as PRAM, CMM, GARM, and TAG. He also discussed what the ANA and advertisers are doing to embrace change, unlock pathways to growth, and shape the media industry to the benefit of those who fund it, the advertisers.
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Four Critical Ingredients for the Post-Cookie World
Conference Session Videos June 17, 2021In this video, earn why the future of addressability will require both marketers and publishers to build new connections and maintain unique integrations across authenticated and non-authenticated traffic.
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Four Critical Ingredients for the Post-Cookie World
Event Recaps June 17, 2021Learn why the future of addressability will require both marketers and publishers to build new connections and maintain unique integrations across authenticated and non-authenticated traffic.
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Future-Proofing Your Brand: Scenario Planning for Success
Event Recaps June 17, 2021This year has marked a shift for many brands from a focus on short-term survival to long-term, sustained growth. Business leaders need the right tools in their strategic toolkit, and that starts with a holistic view of measurement to understand what is working, why, and how.
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How Nonprofits Used Their Pandemic Response to Acquire New Donors
Event Recaps June 17, 2021Portland Rescue Mission, St. Mary’s Food Bank, and The Salvation Army shared how they used their pandemic response to acquire new donors.
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How Nonprofits Used Their Pandemic Response to Acquire New Donors
Conference Session Videos June 17, 2021In this video, Portland Rescue Mission, St. Mary’s Food Bank, and The Salvation Army shared how they used their pandemic response to acquire new donors.
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How Virtual Meetings Changed Agency Relations
Event Recaps June 17, 2021While cost is still important, unlike the mediapaloozas of the past (which focused on price and transparency) marketers are now seeking media transformation.
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How Virtual Meetings Changed Agency Relations
Conference Highlights June 17, 2021The pandemic’s impact on consumer behavior has prompted a surge in media agency reviews.
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How Virtual Meetings Changed Agency Relations
Conference Session Videos June 17, 2021While cost is still important, unlike the mediapaloozas of the past (which focused on price and transparency) marketers are now seeking media transformation.
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Leading the Next Frontier of Media Disruption
Conference Highlights June 17, 2021To reach consumers with precision as the ban on cookies grows, P&G is using automated programmatic media buying.
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Leading the Next Frontier of Media Disruption
Conference Session Videos June 17, 2021In this video, Marc Pritchard, Chairman of the ANA and P&G’s Chief Brand Officer, discussed the next frontier of disruption in the media supply chain. He shared P&G’s roadmap to make media experiences truly superior for consumers.
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