All MKC Content

The consultancy APR offered tips for developing a content creation framework and for promoting the holistic health of agency partnerships.

The mission of the outdoor company Cotopaxi is to combine eco-friendly products with fair labor practices and poverty alleviation. It’s infused throughout the operation, in everything from how the company sources material for its colorful fluorescent backpacks, sweaters, jackets, and other gear to its product-design process.

Google shares key research about the future of virtual events and how it can remain a key strategy for B2B marketers.

We here at the Marketing Futures Podcast are tired of "waiting for a seat at the table." That's why we're taking inspiration from today's guest and building our own! Selle Evans founded Masterly Business Solutions to help women of color grow their businesses through the power of data-driven personalization, and on today's episode she talks about common mistakes made by young companies, as well as take us through a step-by-step marketing personalization case study.

Marketers and agencies are struggling with how to tackle the issues that have taken on newfound urgency in the past 18 months, ranging from spurring diversity to protecting consumer privacy to cultivating talent. The various challenges are perhaps most vividly represented by the striking number of agency reviews, consolidations, and overall account changes in the past few months.

Brands and organizations already know that walled gardens have exploited and distorted privacy for their own ends. On the open web, the choice is up to marketers whether they’ll do the same. Cutting corners and seeking loopholes around privacy principles will only further undermine consumer trust.

In the summer of 2020, data was clear. People weren't traveling. Learn how the Williamsburg Tourism Council evolved its campaign strategy and maintained a steady market presence. Today, it's reaping the reward and seeing leisure bookings pace ahead of 2019, which was a strong year overall for travel.

Learn how the transactional way consumers are now encountering and experiencing brands disrupts the traditional model and sequence of brand building, which presumes a process moving through stages of awareness, consideration, trial, purchase, and repeat.

The Paycheck Protection Program (PPP) required big banks to reach more small businesses, and those located in underserved communities in particular. The effort has led Chase to significantly expand the company’s products, advertising, and content marketing.

This session highlighted how Walmart ensures that their creative work is representative, inclusive, and culturally sensitive.

In this webinar, Richard Bird, Chief Customer Information Officer at Ping Identity, shared how having unified digital identity experiences can create seamless and personalized customer interactions, which in turn drives revenue and customer loyalty.

In this webinar, leading data providers and identity services Acxiom, Throtle, V12, and Webbula discussed the multicultural commitments they’ve made, how they measure improvement, and the plans they have for increasing the quality of race/ethnicity data that’s critical to relevant advertising campaigns.

Venable's Rob Hartwell discusses the latest on the advertising industry's Privacy for America effort to lobby for comprehensive federal privacy legislation before the end of the current Congress.

Venable’s Milo Cividanes and Alyssa Wolfington explained changes at the FTC and how they affect the advertising industry.

Carhartt discussed how it lives out its brand purpose.

Amid seismic shifts in the digital landscape, one question consistently arises: What can brands and advertisers do to adapt? One major part of the answer is first-party data, which is expected to play an outsized role as cookies fade, privacy rules ramp up, and consumers continue to demand more privacy and better customer experiences. Strong first-party data strategies look different for each organization, but here are seven tips every marketer should consider.

Children’s Miracle Network Hospitals described how it has changed its approach to communications to better serve the needs of corporate partners.

In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Seth Maxwell joins host Ken Beaulieu to discuss his work building the next generation of socially conscious activists through his two nonprofit organizations: Thirst Project and Legacy Youth Leadership.

Marketers from Discovery and agency partner Socialfly presented a case study on how Discovery has been able to generate brand awareness and consideration for its programming through creative and innovative influencer storytelling on social media.

Faced with the prospect of delaying a feature film theatrical release because of the COVID-19 pandemic, Universal Pictures instead pivoted to premium video on demand and used influencers on TikTok to power the marketing and ensure the release was still a success.