All MKC Content
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Media KPIs That Matter
Conference Session Videos June 17, 2021Published in May 2021, the “Media KPIs That Matter” report shone a light on a disconnect between how marketers view KPIs and how they implement them. In this video, learn about key takeaways from the report and action items to be taken in response to the findings.
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Media KPIs That Matter
Event Recaps June 17, 2021Published in May 2021, the “Media KPIs That Matter” report shone a light on a disconnect between how marketers view KPIs and how they implement them. This session covered key takeaways from the report and offers action items in response to the findings.
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Radio Dials Up the Audio Experience Post-Pandemic
Partner Content June 17, 2021As COVID restrictions began lifting late last year and consumers started to circulate again, radio harnessed what makes it such a special medium for consumers, with a renewed focus on creating immersive experiences built on trust.
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Retail and Purpose: Why Best Buy Believes Technology and Humanity Go Hand in Hand
Conference Highlights June 17, 2021A focus on “humans being over humans buying” has been key to Best Buy’s media pivots.
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Retail and Purpose: Why Best Buy Believes Technology and Humanity Go Hand in Hand
Conference Session Videos June 17, 2021In this video, Best Buy discussed how it reconceived its brand purpose, dedicating itself to enriching lives through technology.
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Retail and Purpose: Why Best Buy Believes Technology and Humanity Go Hand in Hand
Event Recaps June 17, 2021Best Buy discussed how it reconceived it brand purpose, dedicating itself to enriching lives through technology.
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The ANA Media Leadership Growth Council
Conference Session Videos June 17, 2021In this video, learn about the Media Leadership Growth Council agenda and priorities, the work being done, and how client-side media leaders can get involved with this important advertiser initiative.
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The ANA Media Leadership Growth Council
Event Recaps June 17, 2021In this session, learn about the Media Leadership Growth Council agenda and priorities, the work being done, and how client-side media leaders can get involved with this important advertiser initiative.
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This Company Supports Sustainability and Drives Business Growth by Recycling Clothing
Industry Insights June 17, 2021The fashion industry is quietly the second largest polluter in the world after the oil industry. It accounts for 10 percent of global carbon emissions, generating more carbon than international flights and maritime shipping combined. With more consumers demanding that brands be socially and environmentally responsible, more and more fashion brands are participating in the circular fashion industry.
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Video at the Speed of Performance
Conference Session Videos June 17, 2021In this video, Broadbeam Media shared how it uses automatic content recognition data to help its clients optimize their TV campaigns.
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Video at the Speed of Performance
Event Recaps June 17, 2021Broadbeam Media shared how it uses automatic content recognition data to help its clients optimize their TV campaigns.
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Women’s Sports: A More Important Force Than Ever for Your Brand
Conference Session Videos June 17, 2021In this video, hear a conversation with the pre-eminent voice/brand in the sporting goods industry and the creator of the upcoming Fifty/50 film series celebrating the 50th anniversary of Title IX.
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Do This, Not That: Email Marketing Tips That WORK
Webinar Rewinds June 16, 2021In this webinar, take a walk through the latest email best practices to cut through the noise and ensure your emails are making an impact.
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From Billions of Tweets to Six Key Trends: Helping Brands to Connect with What Matters
Webinar Rewinds June 16, 2021In this webinar, learn about the six key trends discovered after billions of Tweets were analyzed in order to equip brands with the tools to better connect with consumers around what matters to them most.
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How ANA's Marketer-Led Initiative Is Reinventing Cross-Media Measurement
Industry Insights June 16, 2021Despite efforts from marketers, agencies, measurement vendors, and media partners, increasingly complex consumer media behaviors have outgrown the current media measurement ecosystem. In an effort to solve for this, the ANA, ISBA, and WFA have convened a global collaboration of marketers, platforms, and vendors to create the global/common components of a new measurement blueprint.
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How Insights Drive Customer Experience and Personalization
Knowledge Partners June 16, 2021In this article from Theorem, read how today’s customers want a personalized experience.
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How Turtle Wax Measures Influencer Marketing ROI
Webinar Rewinds June 16, 2021In this webinar, Kelly Cagney, director of global marketing at Turtle Wax, presented a case study on how the brand has been able to attribute sales from influencer campaigns, maximize ROI, and report back to the business on the impact of this important marketing lever.
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MightyHive Helps Northwell Health Address Pandemic Crisis with Marketing Data
Knowledge Partners June 16, 2021Pre-pandemic, MightyHive partnered with Northwell Health to set up a tagging strategy and data architecture to give them the flexibility to analyze vast amounts of site data, while still protecting visitor and patient privacy.
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Technology Unleashes Creativity for Brands
Partner Content June 15, 2021For technology to add real value for creative teams, it must meet the growing complexity of building, managing, and distributing marketing assets. It also needs to improve the entire creative flow — not just introduce more tools, additional processes, and unwelcome tasks.
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MightyHive Helps Sprint Shine a Light and Take Control
Knowledge Partners June 15, 2021Sprint, the fourth-largest network operator in the United States, provides wireless services to over 50 million customers. As part of a company-wide digital transformation initiative, Sprint needed greater transparency into the digital media it was buying, closer control over marketing data, and more agility in a competitive industry.
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