Microsoft Changing The Game

February 20, 2020

For years, the company has been championing accessibility and inclusion in tech. From inspiring young girls to stay in STEM, to developing technology to aid those with dyslexia, visual and audio impairment. However, the video game industry has long ignored players with disabilities. With the launch of the Xbox Adaptive Controller, Microsoft wanted to challenge the gaming industry and put accessibility at the forefront of product design. Hear from Stacey Terrien, Director of Global Advertising at Microsoft about the campaign behind the launch of this new device, which also won in the 2019 ANA Multicultural Excellence Awards in the Significant Results and People with Disabilities categories.