B-to-B Campaigns and Content Marketing: Going Beyond Just Leads

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Modern marketing teams often create huge volumes of content and launch expensive campaigns to court and convert unknown prospects into leads, but these efforts often don't take into account the existing marketing demand for a product or solution. Rather than taking radically different approaches to lead generation and relationship-building, we assert the value of one, unified process for planning, building, and distributing content for the entire customer journey. In this webinar attendees will…

Learn how the rise of content marketing, marketing technology, and account-based marketing have influenced a hyper-segmented customer journey.
Understand why a focus on demand generation tactics aren’t enough.
Learn the key components for an integrated marketing plan