Measuring the Impact of TV Ad Receptivity

This event is over.

This webinar will present insights from a new research study that reveal how the relationship between the emotional profiles of programs and ads impact ad receptivity. This unique thought leadership study is intended to inform the broader discussion about the effect of the emotional context in which ads are experienced. Key learnings and takeaways for marketers include:

What is the importance of match show-ad emotional tonality - and how much does program favorability influence results?
Do some emotions matter more than others? How different emotional dimensions impact measures of Ad Receptivity in different ways
What are the implications for media planning, buying and sales?