Why Marketers Should Tell Ad Tech "F--- Your Analytics!"

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The digital advertising industry has been driving the conversation when it comes to insights and analytics — telling marketers what they should track and how they should track it. But what happens when advertising technology doesn't match marketers' needs? This webinar will help present the three requirements marketers should look for when choosing a digital media partner. Attendees will learn how to evaluate their analytical needs to get the most out of their marketing campaigns' insights and analytics