Media Measurement and Millennials: Key Insights and Strategies | Webinars | Events & Webinars | ANA

Media Measurement and Millennials: Key Insights and Strategies

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In this webinar, you will hear findings from two recent studies on media measurement and millennials. The first analysis will help marketers better understand the clear differences between TV and digital measurement data, provide a simple roadmap to properly assess and compare the measurement of TV and digital platforms, and offer marketers advice on what questions to ask their media agencies. The second analysis will inform marketers on how millennials are influenced by media platforms, including TV and Digital, and reveal insights about millennials that all marketers can apply to develop winning strategies against this key audience.

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when

Start: Wednesday, June 8, 2016 at 1:00pm

End: Wednesday, June 8, 2016 at 2:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***



Speaker(s)

Hadassa Gerber
Chief Research Officer
TVB