ANA SeeHer Global Perceptions of Progress In Gender Equality

This event is over.

In 2021, SeeHer and dentsu collaborated on a landmark study to understand consumers' attitudes around the progress being made toward achieving gender equality. In 2023, SeeHer and denstu have refreshed the study AND expanded the scope to include global markets. This session will offer an assessment of the progress media and brands have made in accurate representation, as well as a deep dive into attitudes of consumers segments of interest; persons with disabilities, Black, Hispanic, AAPI, and LGBTQIA+ consumers. Learn the nuanced barriers and opportunities by country and consumer, as well as a global approach for advancing the stature of women through media and advertising. 

Key takeaways include: 

  • How perceptions of progress for gender equality have evolved over time among key consumer segments 
  • How to differentiate consumer needs and expectations for gender equality by country for regional/market specific approaches to gender equality in media and advertising 
  • How to align similarities across countries for a scaled approach to gender equality in media and advertising 
  • How to meet the gender equality expectations of segments of interests (persons with disabilities, Black, Hispanic AAPI and LGBTQIA+)



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Start: Wednesday, September 13, 2023 at 1:00pm

End: Wednesday, September 13, 2023 at 2:00pm



Latha Sarathy
SeeHer EVP, Analytics, Insights & Measurement, Chief Research Officer

Megan Keane
VP Integrated Strategy