Webinars
-
Mobile Advertising: What’s Next?
Webinars March 2, 2016In this webinar, hear what happens when you forget the mobile advertising of the past and start imagining what’s now possible.
view -
-
BAA Government & Legal Affairs Update: February 2016
Webinars February 18, 2016The BAA Government & Legal Affairs Committee meets once a month to discuss the latest issues before the advertising and marketing legal community. BAA distributes a Power Point to its committee members in advance of the meeting, detailing current developments in Federal Regulatory Enforcement, State Regulatory Enforcement, Federal & State Legislation, NAD/CARU/ERSP, Litigation/Class Actions and other subject areas. At the meeting the presentation is read and commented on. After the meeting, the presentation is uploaded to the BAA website for access to members only.
view -
-
From Data to Insights to Action: What Every Marketer Needs To Know
Webinars February 17, 2016In this webinar, we'll look at how certain brands have successfully discovered and transformed key data points into actionable creative ideas that have fundamentally transformed their business.
view -
-
4 Survival Tips for B-to-B Event Marketers
Webinars February 3, 2016In this webinar, attendees will learn about common trade show mistakes that just won't die, and will hear 4 insightful trade show survival tips from a leader in B-to-B event marketing.
view -
Optimize Your Digital Ad Spend by Reducing Fraud – Newly Released Industry Study
Webinars February 3, 2016In this webinar, members will get the latest update on bot fraud along with actionable learnings and insights.
view -
-
BAA Government & Legal Affairs Update: January 2016
Webinars January 21, 2016The BAA Government & Legal Affairs Committee meets once a month to discuss the latest issues before the advertising and marketing legal community. BAA distributes a 50 page Power Point to its committee members in advance of the meeting, detailing current developments in Federal Regulatory Enforcement, State Regulatory Enforcement, Federal & State Legislation, NAD/CARU/ERSP, Litigation/Class Actions and other subject areas. At the meeting the presentation is read and commented on. After the meeting, the presentation is uploaded to the BAA website for access to members only.
view -
-
B-to-B Marketers: Insights to Powering Sales
Webinars January 13, 2016In this webinar, Tanner Mezel, the Head of Strategy and Marketing at DSG will shares trends, learnings and case studies for marketing-led sales enablement
view -
CES Topline 2016: What Marketers Need to Know
Webinars January 13, 2016This webinar, presented by the Consumer Electronics Association, discusses how the products and innovations shared at the largest industry trade show in the U.S. shape both the immediate and long-range future for marketers and consumers alike.
view -
LEGAL & REGULATORY SERIES: The European Union’s Safe Harbor Ruling: A Practical Discussion of the Impact and Solutions
Webinars January 12, 2016This webinar will provide an overview of how the European Court of Justice's ruling on the EU-US Safe Harbor Agreement will impact advertisers who transfer data across global borders.
view -
BAA Government & Legal Affairs Update: December 2015
Webinars December 10, 2015The BAA Government & Legal Affairs Committee meets once a month to discuss the latest issues before the advertising and marketing legal community. BAA distributes a 50 page Power Point to its committee members in advance of the meeting, detailing current developments in Federal Regulatory Enforcement, State Regulatory Enforcement, Federal & State Legislation, NAD/CARU/ERSP, Litigation/Class Actions and other subject areas. At the meeting the presentation is read and commented on. After the meeting, the presentation is uploaded to the BAA website for access to members only.
view -
Big Data: The Cutting Edge of Modern Marketing
Webinars December 9, 2015In this webinar, learn how marketers can move well beyond the cartoon caricatures they historically had to rely on to understand their customers.
view -
BMA B2 Award Winning Case Histories
Webinars December 2, 2015Examples of the most innovative, thought-provoking, and groundbreaking initiatives in the B-to-B industry during the past year.
view -
Direct Marketing: What Marketers Need to Know
Webinars December 2, 2015During this webinar, attendees will learn details about how mail and technology together can lift campaign results to new levels.
view