Webinars
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Keys to Customer Engagement through Online Video
Webinars November 18, 2015In this webinar discover how, in a mobile world, brands can engage their target audiences with online video, throughout the customer lifecycle.
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Millions of Singles. Billions at Stake. Marketing to The New Independents
Webinars November 17, 2015Singles now outnumber Married adults. Find out what it means for your organization's marketing.
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Advertising in the Fast Lane of Internet-Enabled Technologies
Webinars November 17, 2015This webinar will provide an overview of how the use of new advertising technologies raise privacy issues.
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From Ideas to Execution: What Marketers Should Know
Webinars November 11, 2015In this webinar, the presenters will share examples of how innovative ideation leads to successful marketing and product development execution.
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The Evolution of Ad Tech and How to Prepare for the Next Phase
Webinars November 4, 2015In this webinar, attendees will understand how technology drives innovation, what solutions the next phase of “marketing” technology brings, and how you should prepare.
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BAA Government & Legal Affairs Update: October 2015
Webinars October 22, 2015The BAA Government & Legal Affairs Committee meets once a month to discuss the latest issues before the advertising and marketing legal community. BAA distributes a 50 page Power Point to its committee members in advance of the meeting, detailing current developments in Federal Regulatory Enforcement, State Regulatory Enforcement, Federal & State Legislation, NAD/CARU/ERSP, Litigation/Class Actions and other subject areas. At the meeting the presentation is read and commented on. After the meeting, the presentation is uploaded to the BAA website for access to members only.
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Corporate Trade: What Marketers Need to Know
Webinars October 21, 2015Corporate trade (Barter) has become a staple for many organizations and is increasingly being integrated as a tool to drive continued cost efficiencies and gain a competitive advantage.
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Keys to Effective Programmatic Marketing
Webinars October 14, 2015This webinar will cover key insights that marketers should employ to improve programmatic marketing results.
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10 Custom Content Trends Every Marketer Should Know
Webinars October 7, 2015This webinar will explore 10 significant trends shaping custom content in 2015 and beyond.
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Insights to Reaching a Rising Demographic
Webinars September 30, 2015This webinar will explore the role culture and identity play in solidifying strong relationships between the Indian community and brands.
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BAA Legal: The Intersection of Targeted Advertising, Privacy and Technology
Webinars September 29, 2015This session focuses on some of the key issues related to privacy; data collection, use and targeting; and how all that marries up with existing and new technologies. Speakers will cover the role of the Federal and self-regulatory enforcement, including references to the FTC, the DAA Guidelines and others, as well as regulations affecting the rapidly evolving mobile ecosystem.
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BAA Government & Legal Affairs Update: September 2015
Webinars September 24, 2015The BAA Government & Legal Affairs Committee meets once a month to discuss the latest issues before the advertising and marketing legal community. BAA distributes a 50 page Power Point to its committee members in advance of the meeting, detailing current developments in Federal Regulatory Enforcement, State Regulatory Enforcement, Federal & State Legislation, NAD/CARU/ERSP, Litigation/Class Actions and other subject areas. At the meeting the presentation is read and commented on. After the meeting, the presentation is uploaded to the BAA website for access to members only.
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3 Key Insights to Brand Performance Measurement
Webinars September 23, 2015In this webinar, marketers will discover a new model that answers brand-building questions, and enables the whole management team to own and deliver the success of the brand.
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The FTC’s “Start With Security” Initiative: Where To Start?
Webinars September 22, 2015This webinar will provide an overview of the FTC's "Start With Security" initiative
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Social Media Tips and Trends From the Top 40 Social Media Agencies
Webinars September 16, 2015In this webinar, you will learn how social media trends and user behavior have changed over time, the state of social media globally, and what the 40 most creative and impactful agencies are doing well in this space.
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BAA Legal: Understanding the FTC’s Updated FAQs on Testimonials & Endorsements
Webinars September 15, 2015Spend an hour in candid conversation between Amy Mudge, Partner, Venable LLP with FTC Staff responsible for the revisions to ask and have answered what's on your mind to ensure compliance with material connection disclosures on any platform.
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Integrating a Cross-Channel Strategy with Programmatic Advertising
Webinars September 9, 2015This webinar will provide marketers with the insights they need to know to develop a cross-channel strategy that will reach their consumers at the right time and on the right device.
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BAA Legal: Best Practices in Privacy, Data Security, and Information Governance Programs
Webinars September 8, 2015In this age of increasing exposure to data breach, a multiplicity of federal and state laws applying to these issues and the huge liabilities resulting therefrom, it is more important than ever that companies be proactive and prudent in these areas. In this webinar, attendees will get an overview of the elements of a privacy and data security program, deal with how to conduct data security assessments, what to do in the event of a breach, and consider litigation trends and insurance issues, as well.
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Keeping up with Your Growing Marketing Technology Portfolio
Webinars September 2, 2015This webinar will cover methods for blueprinting and strategic sequencing of marketing tech portfolio rollouts, factoring in internal skills and capabilities, marketing organizational structure and corporate goals.
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