g Webinars | Marketing and Advertising Industry Events | ANA

Webinars

  • BAA Government & Legal Affairs Update: August 2015

     Webinars   August 27, 2015  

    The BAA Government & Legal Affairs Committee meets once a month to discuss the latest issues before the advertising and marketing legal community. BAA distributes a 50 page Power Point to its committee members in advance of the meeting, detailing current developments in Federal Regulatory Enforcement, State Regulatory Enforcement, Federal & State Legislation, NAD/CARU/ERSP, Litigation/Class Actions and other subject areas. At the meeting the presentation is read and commented on. After the meeting, the presentation is uploaded to the BAA website for access to members only.

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  • OTT (Over-the-Top) Devices: What Marketers Need to Know

     Webinars   August 26, 2015  

    In this webinar, discover what marketers stand to gain in a world where linear TV ratings are on the rapid decline.

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  • Licensing #3: Maximizing the Effectiveness of Your License

     Webinars   August 25, 2015  

    Get the most out of licensing as Brand Owner or Borrower (a 3-part Webinar series) Licensing benefits all parties involved, the brand owner and the borrower. It’s typically through promotions that value is built, either through promotion programs run by licensors or licensing programs with promotion overlays. But no matter what side of the table you’re on, there are key concepts to know in order to maximize the value of your licenses, and this series will cover them.

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  • Insights for Building a Content Marketing Organization: People, Process, Platforms

     Webinars   August 19, 2015  

    This webinar will cover the three areas an organization should know to be content ready — people, process, platforms.

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  • Licensing #2: What Marketers Need To Know--The Legal Side of Licensing and License Negotiation

     Webinars   August 18, 2015  

    Get the most out of licensing as Brand Owner or Borrower (a 3-part Webinar series) Licensing benefits all parties involved, the brand owner and the borrower. It’s typically through promotions that value is built, either through promotion programs run by licensors or licensing programs with promotion overlays. But no matter what side of the table you’re on, there are key concepts to know in order to maximize the value of your licenses, and this series will cover them.

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  • What Marketers Can Do about the Sharing Collaborative Economy

     Webinars   August 12, 2015  

    This webinar will share three ways corporations must shift their business to adapt to the collaborative economy.

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  • Licensing #1: The Basics of Licensing

     Webinars   August 11, 2015  

    Get the most out of licensing as Brand Owner or Borrower (a 3-part Webinar series) Licensing benefits all parties involved, the brand owner and the borrower. It’s typically through promotions that value is built, either through promotion programs run by licensors or licensing programs with promotion overlays. But no matter what side of the table you’re on, there are key concepts to know in order to maximize the value of your licenses, and this series will cover them.

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  • Insights to Real-Time Marketing Strategies to Drive Sales

     Webinars   August 5, 2015  

    In this webinar, attendees will learn insights into how data analytics not only allows for localized and customized advertisements, but is now so advanced that brands are able to practice predictive marketing.

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  • Sweepstakes 3: New Technologies Impacting Sweeps, Contests & Games

     Webinars   August 4, 2015  

    Building on the success of last year’s inaugural Sweepstakes, Contests and Games Webinar series, BAA's Sweepstakes Council returns with a next-level offering that will offer perspectives from marketers, lawyers and agency practitioners and will focus on three key areas: A strategic look at using sweepstakes, contests and games; and new sweeps, contest and game technologies, including mobile wallet delivery systems.

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  • Navigating the On Demand World of Millennial Shoppers

     Webinars   July 29, 2015  

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  • Sweepstakes 2: Sweeps, Contests & Games in Social Media

     Webinars   July 28, 2015  

    Building on the success of last year’s inaugural Sweepstakes, Contests and Games Webinar series, BAA's Sweepstakes Council returns with a next-level offering that will offer perspectives from marketers, lawyers and agency practitioners and will focus on three key areas: A strategic look at using sweepstakes, contests and games; and new sweeps, contest and game technologies, including mobile wallet delivery systems.

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  • BAA Government & Legal Affairs Update: July 2015

     Webinars   July 23, 2015  

    The BAA Government & Legal Affairs Committee meets once a month to discuss the latest issues before the advertising and marketing legal community. BAA distributes a 50 page Power Point to its committee members in advance of the meeting, detailing current developments in Federal Regulatory Enforcement, State Regulatory Enforcement, Federal & State Legislation, NAD/CARU/ERSP, Litigation/Class Actions and other subject areas. At the meeting the presentation is read and commented on. After the meeting, the presentation is uploaded to the BAA website for access to members only.

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  • A Prankster and Marketer’s Perspective on Advertising Insights

     Webinars   July 22, 2015  

    Most marketers appreciate that human insights are the bedrock of effective advertising. But how do we mine for a golden insight in a riverbed of “fool’s gold”?

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  • Sweepstakes 1: The Strategic Use of Sweeps, Contests & Games in Brand Activation

     Webinars   July 21, 2015  

    Building on the success of last year’s inaugural Sweepstakes, Contests and Games Webinar series, BAA's Sweepstakes Council returns with a next-level offering that will offer perspectives from marketers, lawyers and agency practitioners and will focus on three key areas: A strategic look at using sweepstakes, contests and games; and new sweeps, contest and game technologies, including mobile wallet delivery systems.

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  • How to Rediscover the Lost Art & Science of Product Sampling

     Webinars   July 14, 2015  

    Where did we all go wrong? Sampling has been proven time and time again to be THE marketing tactic to drive purchase. Consumers try it, like it, buy it. Seems simple enough. So why has sampling been in decline in recent years? The answer begins in the marketing planning process – and this is where we can rediscover why we used to love product sampling, and how we can bring that love back.

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  • Are You Covered? Understanding Vendor Endorsements

     Webinars   July 14, 2015  

    This webinar will provide an overview of the vendor endorsement in a standard Commercial General Liability (“CGL”) insurance policy.

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  • Experiential Marketing: The Value of Brand Experiences

     Webinars   July 8, 2015  

    In this webinar, attendees will discover through case studies from brands such as Live Nation, New Balance and Vodafone, how experiential initiatives are used by marketers to begin or extend customer interactions in previously unimagined ways.

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  • Social Listening: What Marketers Should Be Hearing

     Webinars   July 1, 2015  

    This webinar will explore the creative side of social data and how it is used by brands.

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  • Insights to a Successful Brainstorming Session

     Webinars   June 24, 2015  

    This informative webinar will challenge participants to unlearn and rethink what they thought they knew about the practice of brainstorming/ideation.

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  • 5 Keys to Jumpstarting Your Brand’s Content Marketing

     Webinars   June 10, 2015  

    In this webinar, Joe Pulizzi, founder of the Content Marketing Institute, will take attendees through the latest content marketing research that will help a ignite a brand’s content marketing efforts.

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