Webinars
-
ANA SeeHer + Getty Inclusive Visual Storytelling For Women
WebinarsInclusive imagery – photography and video that portrays people of diverse races, ethnicities, abilities and other often under-represented communities is a powerful tool for generating change.
view -
ANA SeeHer + Getty Inclusive Visual Storytelling For Women
WebinarsInclusive imagery – photography and video that portrays people of diverse races, ethnicities, abilities and other often under-represented communities is a powerful tool for generating change. SeeHer and Getty have a joint mission of changing the way women are portrayed in marketing and advertising.
view -
ANA SeeHer GEM Creative Best Practices: The Voice of the Consumer
WebinarsIn SeeHer’s Creative Best Practices ‘Consumer Viewpoints’ webinar, we'll discuss why gender equality in media and advertising is critical to consumers and therefore a business imperative for marketers.
view -
ANA SeeHer GEM Lift - Proving The Business Case For Gender Equality In Advertising
WebinarsSeeHer and IRI Worldwide have partnered once again with the mission of proving gender equality is a force for good and a force for growth. Their annual GEM Lift study which measures advertiser campaigns to understand the correlation of GEM scores to sales, has been a highly effective case study in quantifying the consumer reaction to accurate portrayal of women and girls in advertising.
view -
ANA SeeHer Global Perceptions of Progress In Gender Equality
WebinarsThis session will offer an assessment of the progress media and brands have made in accurate representation, as well as a deep dive into attitudes of consumers segments of interest; persons with disabilities, Black, Hispanic, AAPI, and LGBTQIA+ consumers.
view -
ANA SeeHer Passing The Gender Equality Vibe Check with Gen Z: From Truth to Trust
WebinarsSeeHer will share findings from their latest breakthrough study, ‘Passing The Gender Equality Vibe Check With Gen Z: From Truth to Trust.’
view -
ANA SeeHer: Gen Alpha to Boomer Women, Getting Accurate Portrayals Right
WebinarsTakeaway insights and strategies to best resonate with consumers through authentic representation and portrayals across generations of women and girls, from Gen Alpha to Boomers.
view -
ANA SeeHer: Optimizing The 3C’s: Creative, Content and Character Portrayals
WebinarsJoin SeeHer to learn more about the GEM® methodology, use cases, and SeeHer’s roadmap for democratizing and evolving gender equality measurement. And learn how you can leverage GEM® in your creative development and ad effectiveness measurement.
view