Webinars
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Easy, Confident and Responsible: Shutterstock's Approach to Generative AI
Webinars November 16, 2023The presentation covers how Shutterstock as a leading global content provider got involved with Generative AI, the key differences in its approach, when partners should use AIGEN content, protections and indemnification, some examples of how Shutterstock partners are using this new technology, visual samples and a preview of what’s to come.
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Ponysaurus Redefines Purpose with Fund for the Fabulous
Webinars November 15, 2023In this session, Baldwin and Watson will share invaluable insights, real-world examples and actionable strategies designed to empower entrepreneurs, marketers, and business leaders as they embark on their own transformative brand-building journeys.
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ANA SeeHer: Gen Alpha to Boomer Women, Getting Accurate Portrayals Right
Webinars November 8, 2023Takeaway insights and strategies to best resonate with consumers through authentic representation and portrayals across generations of women and girls, from Gen Alpha to Boomers.
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The Podcast Story: Brand Safety & Suitability
Webinars November 1, 2023While podcast popularity and advertising investments continue to soar, some marketers have questions around the best way to navigate brand safety and suitability in podcasts.
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Unleashing the Power of Creative with Flashtalking
Webinars October 19, 2023Join us as we discuss the transformative effects of Creative Ad Tech and explore how AI and machine learning are changing the art of the possible. We'll share new research on the impact of creative and show how Flashtalking can deliver automation, relevance, and intelligence for brands.
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How a Rigorous Measurement and Optimization Process Moved JCPenney Marketing Forward
Webinars October 18, 2023Hear from JCPenney’s VP of Marketing, Bill Cunningham, and OptiMine’s VP of Client Success, Jamie Glover, on how they partnered to implement a process that enabled rapid optimization and marketing performance improvement.
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The Art of Attention: Strategies to Connect with Consumers Across Screens
Webinars October 11, 2023Across the board, consumers are bombarded with advertising throughout their day and across screens and devices. In the video space, more ad-supported streaming options are coming to market, and ad-supported plans make up 25% of all premium SVOD subscriptions. How can advertisers break through the clutter and connect with consumers in memorable ways? The answer is innovation and authenticity. In this session, you’ll learn about what consumers want from brands, and how advertisers can respond.
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5 Things You Can Do Now to Remove Programmatic Waste like MFA (and Save Democracy)
Webinars October 5, 2023As champions of both programmatic and pragmatic, this webinar will offer a handful of direct and straightforward actions that every advertiser can take today.
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ANA SeeHer: Optimizing The 3C’s: Creative, Content and Character Portrayals
Webinars October 4, 2023Join SeeHer to learn more about the GEM® methodology, use cases, and SeeHer’s roadmap for democratizing and evolving gender equality measurement. And learn how you can leverage GEM® in your creative development and ad effectiveness measurement.
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Privacy Everywhere All at Once
Webinars September 27, 2023Learn how to lead your brand as it navigates the new AI frontier in ways that are personalized, scalable, and privacy-compliant.
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Can You See Me Now? Why Adtech MUST Embrace Transparency.
Webinars September 21, 2023Adtech and the media buying industry must embrace transparency and advertisers and media buying professionals must demand it in order for each group to maintain credibility.
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Data Privacy is Not Optional - The Ethical and Legal Implications of Digital Data
Webinars September 21, 2023Generative AI, Metaverse, Cookie Deprecation, Commercial Surveillance, Data Brokers—these current hot topics have important data privacy implications for advertising. Join us as we unravel the complex and interwoven world of digital data privacy now. We’ll provide actionable insights, tools, legislative and enforcement updates to ensure your organization is aware of the latest privacy concerns. We will examine what ethical and legal considerations are important to factor in now. Join our expert panel as they delve into this critical set of issues to ensure protecting privacy is a priority.
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The State of Marketing Analytics – A Roundtable Discussion
Webinars September 20, 2023Over the last ten years, both the scope and depth of marketing analytics have grown rapidly in many organizations. However, as a function, marketing analytics still struggles to prove its value; Gartner points out that marketing analytics still informs only 53% of marketing decisions. In an era where economic downturns loom and financial allocations undergo rigorous assessments, teams are under pressure to demonstrate tangible value. Join us on September 20th at 1:00 PM ET as MarketBridge Chief Analytics Officer Andy Hasselwander leads a panel discussion to discuss marketing analytics teams’ biggest challenges—and opportunities—in 2023.
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