The Future of Marketing Effectiveness is AI-Driven | Webinars | Events & Webinars | ANA

The Future of Marketing Effectiveness is AI-Driven

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The potential of AI to revolutionize marketing execution is being ‘screamed from the rooftops’, but how will it impact how we measure and optimize our Marketing Investments? 

In this exclusive webinar, leading global marketing effectiveness and foresight consultancy Gain Theory will explore how GenAI will transform marketing measurement by helping marketers better understand their target audience, optimize their campaigns in real-time, and ultimately drive better business results.  

Hear from Shawn O’Neal, CEO of Americas at Gain Theory, who will discuss:  

  • The impact of AI on Creative Effectiveness (beyond the Efficiency!)
  • How we will get faster, smarter, and deeper insights from ‘everyday’ marketing tools
  • The role of AI for foresight – look like Nostradamus as the world changes around you

This webinar will present a vision for the potential of AI-driven marketing effectiveness. You will gain knowledge to empower better data, understand next-generation insights, and seem to know the future before it happens.  

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Start: Thursday, April 25, 2024 at 1:00pm

End: Thursday, April 25, 2024 at 1:30pm



Shawn O’Neal, CEO of Americas, Gain Theory