Webinars
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Patelco Credit Union Achieves Smarter Growth Using Data, Analytics, and Addressable Media
Webinars July 26, 2023New customer acquisition is more important than ever, but competition is fierce. Inflation and rate increases are putting the squeeze on all of us: consumers, banks, and insurers. To win in this environment, marketing teams need a step change in performance. But conventional digital media strategies can deliver only incremental gains. This presentation will demonstrate a smarter approach, using real-life case studies and results.
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How AI is Helping Marketers
Webinars July 20, 2023We are at the beginning of a new shift where AI will help marketers tell stories, connect with audiences, and multiply the growth opportunities for businesses.
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SeeHer – Optimizing The 3C’s: Creative, Content, and Character Portrayals
Webinars July 19, 2023Join SeeHer to learn more about the GEM® methodology, use cases, and SeeHer’s roadmap for democratizing and evolving gender equality measurement. Learn how you can leverage GEM® in your creative development and ad effectiveness measurement.
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Fundraising Principles and Ethics for Nonprofit Organizations
Webinars July 12, 2023The ANA Nonprofit Federation has put forth its Fundraising Principles for nonprofits that seek donations from the public. Learn about the best practices and principles when outreaching to donors and when using third-party agencies to help you gain support from our expert presenters. Learn other related ethical principles such as providing choices for donors with their privacy concerns in mind, and recent ethics concerns such as using AI for fundraising and marketing. Attend, learn, and participate!
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ANA SeeHer Passing The Gender Equality Vibe Check with Gen Z: From Truth to Trust
Webinars June 28, 2023SeeHer will share findings from their latest breakthrough study, ‘Passing The Gender Equality Vibe Check With Gen Z: From Truth to Trust.’
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Predictive Incrementality by Experimentation for Ad Measurement
Webinars June 14, 2023In this webinar, Meta’s Robert Moakler, Research Scientist on the Ads Research team, will walk you through different non-experimentation ad measurement methods and compare them to the results from randomized controlled trial-based measurement.
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Perfect Parenting: The Disconnect Between Moms & Marketers
Webinars June 8, 2023Join Dominique De Lope, senior manager of trade insights with BabyCenter and What to Expect, to learn about Gen Z and Millennial mothers' changing definition of parenting success, what really influences moms' perceptions, and how they feel about their depiction in advertising and marketing campaigns.
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Leveling Up the Media Landscape: The Rise of Gaming IP
Webinars June 7, 2023Amid this cultural revolution of gaming, we endeavor to explore the evolving transmedia landscape, the power and halo effect of premium game IP, and how brands can capitalize on this ever-emerging channel to realize the true power of gaming, and further inform the future of marketing and media consumption.
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The Continued Rise of the In-House Agency: 2023 Edition
Webinars June 1, 2023Every five years since 2008, the ANA has surveyed our members on the topic of in-house agencies — 2008, 2013, 2018, and now 2023.
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New Media Agency Contract Template
Webinars May 31, 2023Join us for this insightful webinar as we review the changes to the 2023 Media Agency Contract Template.
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Increasing Equity and Impact Through Targeted & Diverse-Owned Media
Webinars May 25, 2023Join us as we review the current state of the industry and unveil the industry ad spend allocation goals for 2025-2028 for linear TV, radio, and diverse-owned media.
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ANA SeeHer GEM Creative Best Practices: The Voice of the Consumer
Webinars May 17, 2023In SeeHer’s Creative Best Practices ‘Consumer Viewpoints’ webinar, we'll discuss why gender equality in media and advertising is critical to consumers and therefore a business imperative for marketers.
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The Future of Out-of-Home: Where Technology Meets Creativity
Webinars May 11, 2023Vistar Media is excited to shed light on the massive opportunity that's at hand for the industry — including what is on the horizon for the future of out-of-home, and how brands can reach consumers with the most relevant messaging outdoors, in-store and at the point-of-sale.
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As Seen On (P)TV: Why the Future of Television is Built for Performance
Webinars May 10, 2023Join MNTN’s SVP of Marketing, Ali Haeri, as he discusses why everyone has embraced Connected TV, and how that’s unlocked a massive opportunity for advertisers: performance marketing on the living room screen.
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