Webinars
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ANA’s #SeeHer Initiative: What Marketers Need to Know
Webinars#SeeHer has become one of the most powerful initiatives of the ANA. Committed to the accurate portrayal of women and girls in media, #SeeHer has a demonstrated case for business growth. In this webinar, learn about the initiative, learnings, metrics, tools, and to discover how brands can participate.
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Anheuser-Busch: Effective Advertising in a World Where Consumers Block, Ignore, or Pay to Avoid Ads (Media Series)
WebinarsFor more than 165 years, Anheuser-Busch has been woven into the cultural fabric of the United States, and are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands. In this session, Paolo Provinciali, head of U.S. media at Anheuser-Busch will share how they approach media planning, buying, and optimization to capture attention in a world where consumers block, ignore, or pay to avoid ads, sharing 5 tips on how to replicate it in any marketing organization.
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Are You Covered? Understanding Vendor Endorsements
WebinarsThis webinar will provide an overview of the vendor endorsement in a standard Commercial General Liability (“CGL”) insurance policy.
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As Seen On (P)TV: Why the Future of Television is Built for Performance
WebinarsJoin MNTN’s SVP of Marketing, Ali Haeri, as he discusses why everyone has embraced Connected TV, and how that’s unlocked a massive opportunity for advertisers: performance marketing on the living room screen.
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Athletic Greens Unleashes Untapped Potential and Accelerates Growth with Commercial Intelligence
WebinarsBrands invest in marketing to fuel growth, but it can be challenging to feel confident in how much growth it can deliver. Unfortunately, growth planning and marketing optimization opportunities are not clear when companies are relying on conventional performance measurement programs to evaluate multi-channel marketing campaigns. Join Lindsay Noyes, SVP of Growth, Acquisition and Lifecycle Marketing at Athletic Greens (AG1®), and John Virzi, Senior Director of Customer Engagement at Analytic Partners, as they share the roadmap to implementing a commercial analytics program that revolutionized AG1®’s ability to quantify marketing campaign effectiveness to improve efficiency and accelerate growth. By attending this webinar, you’ll understand: • How commercial analytics integrates a broad channel mix – including offline channels – to deliver commercial intelligence businesses can depend to accurately measure ROI. • What incremental measurement methodologies and live insights can drive marketing campaign effectiveness. • The importance of working with cross-functional stakeholders to understand business needs, remove silos and deliver value across the organization. • How commercial analytics can forecast business performance and support organizational goals.
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Attention & Intensity: Winning with a Smart Video and Media Strategy
WebinarsReach and frequency still matter, but increasingly marketers realize it’s not enough. In today's attention economy, our hypothesis is that winners moving forward will value three things: user experience, relevancy, and the intensity of attention. With the rise of ad blockers, it’s about bringing value to the user experience - not distracting from it. Relevancy equals targeting. The presenters will unpack how to find the right audience through testing and optimization strategies driving real engagement and the best ways to measure and prove it’s working.
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Avocados From Mexico: Brand Storytelling on Social: How Your Brand Can Live Happily Ever (Social Media Series)
WebinarsThe most important thing to keep in mind in telling a story on social is that you have to put the consumer in the middle of the story, NOT your brand. There are many ways to tell a story: emotional story, serious story, funny story; but to achieve any level of success, you have to really think about what you want your consumer to feel and where they will be receiving the message. In order to break through the clutter and have people remember your brand, your message needs simplicity and quickness. In this webinar, Jorge Almeida from Avocados From Mexico will share the keys to achieve your messaging goals through storytelling.
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Avoid Data Disruption: How Brands Can Future-Proof Their Analytics
WebinarsWhile choosing an ad server may have been a tactical decision in the past for digital marketers, the decision has now become a very strategic one. As the platform that owns the last mile — connecting audiences, media, and creative — the ad server has become a source of truth to verify and measure the delivery and performance of media and creative. While the major walled gardens offer ease and convenience, they may come at the cost of data transparency, objectivity, and independence. Advertisers are facing the dilemma that has been looming for years: Should this ease and convenience outweigh transparency and objectivity in this high-stakes game of digital disruption? That is the question each advertiser will have to answer — now sooner than later.
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B-to-B Campaigns and Content Marketing: Going Beyond Just Leads
WebinarsModern marketing teams often create huge volumes of content and launch expensive campaigns to court and convert unknown prospects into leads, but these efforts doesn’t extend as often to retain and up-sell known customers and accounts.
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B-to-B Marketers: Insights to Powering Sales
WebinarsIn this webinar, Tanner Mezel, the Head of Strategy and Marketing at DSG will shares trends, learnings and case studies for marketing-led sales enablement
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B2B Email Marketer Speakeasy – Straight Talk and Insider Tips for 2021 Success
WebinarsJoin us for this lively panel presentation as we illustrate where the holes in your lead funnels might be, how to shore them up and explore best practices for email nurturing, drips and automated journeys that bridge the gap between inquiry and engagement. You’ll walk away with insight and practical tips for strategic, intentional digital messaging plans that support and enable successful journeys delivering new clients and repeat revenue.
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Getting Buy-In for Your Media Plan (B2B Marketing Series)
WebinarsThe challenge of working in media is convincing your coin-holding internal clients that you need more dollars. From the following tactics, I’ve increased the Social Media team’s year over year media spend from $700K to $1.8MM from 2018 to 2019.
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