Webinars
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Navigating the Sea of AI Solutions in 2023
Webinars September 14, 2023Join Oliver Embry, Director of Product Innovation, as he navigates the ever-evolving world of Generative AI. He will cut through the hype and outline what AI solutions you can take advantage of today.
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ANA SeeHer Global Perceptions of Progress In Gender Equality
Webinars September 13, 2023This session will offer an assessment of the progress media and brands have made in accurate representation, as well as a deep dive into attitudes of consumers segments of interest; persons with disabilities, Black, Hispanic, AAPI, and LGBTQIA+ consumers.
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AI in Marketing Procurement – More Than a Content Generator
Webinars September 7, 2023AI has been shaking the marketing world – and for good reason. Artificial intelligence stands to reshape the way we think about communication and making connections with our customers. A far less discussed area of AI’s potential impact is how it can be leveraged in agency management; the sheer speed at which it can handle, sort, and accurately analyze large datasets makes AI one of the most exciting new technologies to explore in the marketing procurement industry.
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Exploratory Data Analysis: Uncover the Value in Data to Grow Your Business
Webinars September 7, 2023A compelling presentation from our colleagues at Acxiom.
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Increase Performance Across Channels With AI
Webinars September 7, 2023A compelling presentation from our colleagues at Resonate.
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First Party Data – The Silver Bullet in Your 2024 Marketing Strategy
Webinars September 6, 2023In this discussion, Michelle Taves, CEO of Porch Group Media and Luci Rainey, former marketing executive of Comcast and PODS, will share insights into the evolving marketing and data landscape, how first-party data can power your competitive advantage in 2024, and tips to encourage consumer to share more of their data to power your performance.
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More than Insight, Action: The Roles of Measurement & Optimization
Webinars August 30, 2023There is a disconnect between measurement and optimization – in other words, making those findings actionable. Learn how advertisers are putting measurement insights to work via in-flight creative and media optimizations, shifts in budget and impression allocations, and more.
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The Inconvenient Truth About MarTech
Webinars August 24, 2023From the under-utilization of first-party data to the complexity of how we communicate within our own companies across different regions and business units, we need to be able to look inward to ask what platforms and processes are working efficiently to support our business goals, what are simply nice-to-haves, and what are downright wasteful.
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Finding the Value Within a Donor’s Behavior
Webinars August 23, 2023When it comes to targeting donors, RFM has always been key to segmentation. And while leveraging 3rd party data like wealth & propensity scores can further help identify higher dollar prospects, it is the donor’s unique giving behavior that can truly unlock their potential. In this webinar, speakers spotlight the mid-level program at Helen Keller Intl, where mining the patterns in their donors’ giving behavior resulted in the expansion of $1,000+ gifts.
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Go-to-Compliance for New Cross-Border Data Transfer Program!
Webinars August 16, 2023Join us, as we walk you through this new data transfer program and how the ANA can help. We’ll provide you with key tips and advice on how to comply -- whether you’re transitioning from Privacy Shield to DPF or newly interested in joining the DPF program.
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Optimizing Programmatic Investment – ANA Study
Webinars August 9, 2023Initial results of the ANA Programmatic Media Supply Chain Transparency Study were recently released. That report provides insight on topics including the importance of having direct data access contracts with supply chain partners, the benefits of better balancing the pursuit of low cost inventory with ad quality, the prevalence of Made for Advertising websites, and the sustainability impact of programmatic media purchases.
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4 Pillars of Holistic Personalization in the Age of AI and ChatGPT
Webinars August 2, 2023Even with an ample amount of data armed with advanced segmentation and targeting technologies, holistic personalization has been a difficult goal to achieve for most marketers. When presented with a variety of personas and micro-segments, having to come up with multiple versions of creatives for a campaign becomes the main obstacle in many organizations, not so much about managing the data, analytics or technologies. Now that the AI technology reached the “generative” level where applications such as ChatGPT can create any number of copies and social media feeds in the matter of seconds, holistic personalization, for all customers through all channels at all times, doesn’t remain an elusive pipedream.
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Athletic Greens Unleashes Untapped Potential and Accelerates Growth with Commercial Intelligence
Webinars July 26, 2023Brands invest in marketing to fuel growth, but it can be challenging to feel confident in how much growth it can deliver. Unfortunately, growth planning and marketing optimization opportunities are not clear when companies are relying on conventional performance measurement programs to evaluate multi-channel marketing campaigns. Join Lindsay Noyes, SVP of Growth, Acquisition and Lifecycle Marketing at Athletic Greens (AG1®), and John Virzi, Senior Director of Customer Engagement at Analytic Partners, as they share the roadmap to implementing a commercial analytics program that revolutionized AG1®’s ability to quantify marketing campaign effectiveness to improve efficiency and accelerate growth. By attending this webinar, you’ll understand: • How commercial analytics integrates a broad channel mix – including offline channels – to deliver commercial intelligence businesses can depend to accurately measure ROI. • What incremental measurement methodologies and live insights can drive marketing campaign effectiveness. • The importance of working with cross-functional stakeholders to understand business needs, remove silos and deliver value across the organization. • How commercial analytics can forecast business performance and support organizational goals.
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