Brand, Creativity, and Media
The craft of marketing and its connection to innovative experiences and media represents the centerpiece for potential growth.
By improving their effectiveness through innovation, staying true to a brand's purpose, and shifting to a "Brands for Humans" mindset, marketers will build the foundation for long-term business growth and brand value.
The ANA’s Approach
Whether the key to your brand's success is purpose-driven marketing, delving into the latest creative trends, or addressing media transparency, we offer a robust selection of workshops, committees, events, and marketing intelligence you need to drive growth today and in the future.
CMO Growth Council
The CMO Growth Council was established in 2018 to assemble the most vibrant, diverse, and dynamic force of chief marketers from some of the world’s most successful brands. Its ultimate aim is to support the international community with a first-of-its-kind roadmap for driving business growth through marketing.
Agenda Items
This growth priority directly influences key industry concerns the ANA is addressing to drive business, brand, and industry growth.
Latest Content
Articles, insights, research, and more to advance your marketing and advertising.
Forward
The Right-Brain Approach to Brand-Building
The functions of the left and right sides of the brain help shape how people see the world around them and have specific implications for marketers. Appealing to one side of the brain or the other can sculpt consumer impressions, improve recall, and drive conversion.
Industry Insights
5 Trends to Sharpen Your Brand’s Social Media Strategy in 2024
Though we cannot predict exactly what 2024 will have in store, we can certainly make a few educated guesses. Consider these macro trends when planning your brand’s 2024 social media strategy.
Industry Insights
What Is a Single Customer View? A Guide
In today’s data-driven world, businesses strive to understand and connect with their customers on a personal level. This connection goes beyond mere transactions; it’s about building meaningful relationships.
Featured Events
National, regional, and online events to help you learn and grow throughout the year.
Training
Equipping marketers with the skills they need to advance their careers, their brands, and the industry.
- ‘STORYMAKING for Good’ (101): The Co-Creation Concept (Half Day)
- ‘STORYMAKING for Good’ (101): The Co-Creation Concept (Virtual Open Enrollment)
- ‘STORYMAKING for Good’ (101): The Co-Creation Concept (Virtual)
Committees
Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.
A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.
- Ethics Policy Committee
- Nonprofit Organizations Committee
- Analytics & Data Science Committee
- Data & Direct Marketing Committee
- Commerce Marketing Committee, Southwest Chapter