Brand, Creativity, and Media

The craft of marketing and its connection to innovative experiences and media represents the centerpiece for potential growth.

By improving their effectiveness through innovation, staying true to a brand's purpose, and shifting to a "Brands for Humans" mindset, marketers will build the foundation for long-term business growth and brand value.

The ANA’s Approach

Whether the key to your brand's success is purpose-driven marketing, delving into the latest creative trends, or addressing media transparency, we offer a robust selection of workshops, committees, events, and marketing intelligence you need to drive growth today and in the future.

CMO Growth Council

The CMO Growth Council was established in 2018 to assemble the most vibrant, diverse, and dynamic force of chief marketers from some of the world’s most successful brands. Its ultimate aim is to support the international community with a first-of-its-kind roadmap for driving business growth through marketing.

Agenda Items

This growth priority directly influences key industry concerns the ANA is addressing to drive business, brand, and industry growth.

Latest Content

Articles, insights, research, and more to advance your marketing and advertising.

Ask the Expert Answers

Marketing in a Cookie-Less World

23 hours ago

What strategies are developing for marketers to deal with the cookie’s eventual demise?

Industry Insights

To Spur Change, CMOs Need More Managerial Discretion

by Matthew Schwartz, 23 hours ago

CMOs cite a lack authority when their companies enter foreign markets, and they feel frustrated by the experience, according to a recent study. But chief marketers can play an instrumental role for brands that are expanding their global footprint — if senior management has the will to provide more managerial discretion.

Pulse

Using Data Clean Rooms to Secure Consumer Privacy Among Marketing Partners

by Josch Chodakowsky, 23 hours ago

With the (slow) erasure of the third-party tracking cookie, zero, first, and second-party consumer data has emerged as one of the main ways to collect consumer information. But with this large stock of private customer data, marketers now need a secure way to share that data with their partners, while simultaneously maintaining their users’ privacy.

Featured Events

National, regional, and online events to help you learn and grow throughout the year.

Committees

Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.

A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.

Go Further

Learn more about the four growth priorities and the 12 focus areas that comprise the ANA Growth Agenda.