Brand, Creativity, and Media

The craft of marketing and its connection to innovative experiences and media represents the centerpiece for potential growth.

By improving their effectiveness through innovation, staying true to a brand's purpose, and shifting to a "Brands for Humans" mindset, marketers will build the foundation for long-term business growth and brand value.

The ANA’s Approach

Whether the key to your brand's success is purpose-driven marketing, delving into the latest creative trends, or addressing media transparency, we offer a robust selection of workshops, committees, events, and marketing intelligence you need to drive growth today and in the future.

CMO Growth Council

The CMO Growth Council was established in 2018 to assemble the most vibrant, diverse, and dynamic force of chief marketers from some of the world’s most successful brands. Its ultimate aim is to support the international community with a first-of-its-kind roadmap for driving business growth through marketing.

Agenda Items

This growth priority directly influences key industry concerns the ANA is addressing to drive business, brand, and industry growth.

Latest Content

Articles, insights, research, and more to advance your marketing and advertising.

ANA Magazine

Marketers Pack Up for the (Perpetual) Holiday Season

by Chuck Kapelke, 4 days ago

Christmas in July? Not quite. But the shopping season, previously relegated to the last several weeks of the year, is now in perpetual motion due to online shopping. What's more, amid a creaky economy and the potential for a recession later this year, consumers are gathering up their gifts earlier than ever.

Event Recaps

Amplifying Influencers for a Frozen Food Roll-Out

5 days ago

Speakers from Conagra Brands and BabbleBoxx discussed how they implemented a multi-brand product launch that inspired buyer confidence, product awareness, and additional marketing assets to support each brand, all while navigating the hurdles of unique dietary restrictions and a diverse set of perishable food products.

In-House Excellence Awards

Frito-Lay’s “'Twas the Night Before Super Bowl” Leverages a Star-Studded Cast of NFL Legends to Lift Sales

5 days ago

Frito-Lay created a star-studded Super Bowl ad featuring legendary NFL greats to drive sales and bring joy to football fans during the pandemic.

Featured Events

National, regional, and online events to help you learn and grow throughout the year.


Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.

A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.

Go Further

Learn more about the four growth priorities and the 12 focus areas that comprise the ANA Growth Agenda.