Brand, Creativity, and Media
The craft of marketing and its connection to innovative experiences and media represents the centerpiece for potential growth.
By improving their effectiveness through innovation, staying true to a brand's purpose, and shifting to a "Brands for Humans" mindset, marketers will build the foundation for long-term business growth and brand value.
The ANA’s Approach
Whether the key to your brand's success is purpose-driven marketing, delving into the latest creative trends, or addressing media transparency, we offer a robust selection of workshops, committees, events, and marketing intelligence you need to drive growth today and in the future.
CMO Growth Council
The CMO Growth Council was established in 2018 to assemble the most vibrant, diverse, and dynamic force of chief marketers from some of the world’s most successful brands. Its ultimate aim is to support the international community with a first-of-its-kind roadmap for driving business growth through marketing.
Agenda Items
This growth priority directly influences key industry concerns the ANA is addressing to drive business, brand, and industry growth.
Latest Content
Articles, insights, research, and more to advance your marketing and advertising.
Industry Insights
5 Tips for Bringing Employees on Board with a Brand Purpose
According to Chip Walker of the agency StrawberryFrog, brand purpose is often a preoccupation in the upper echelons of companies, but, despite that fact, it often fails to resonate with the rank and file.
ANA Magazine
How Marketers Steer Clear of Purpose Washing
The rise in brand purpose has led to a surge in so-called purpose washing, in which a company claims solidarity with a certain cause — the environment, empowering women, or LGBTQ+ rights, for examples — only to do little to nothing to support. With an ever-discerning public waiting to pounce, marketers have to ensure that before they start touting their purpose they are taking actions that have a real impact on people's lives.
Ask the Expert Answers
Sponsorship Marketing
What are some trends and best practices for sponsorships?
Featured Events
National, regional, and online events to help you learn and grow throughout the year.
Training
Equipping marketers with the skills they need to advance their careers, their brands, and the industry.
- Achieving Breakthrough Results with Word of Mouth Marketing (Full Day)
- Advertising Production Masterclass (Full Day)
- Advertising Production Masterclass (Regional Full Day)
Committees
Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.
A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.
- Ethics Policy Committee
- Nonprofit Organizations Committee
- Analytics & Data Science Committee
- Data & Direct Marketing Committee
- Brand Management Committee, West Coast Chapter