Wednesday, August 13, 2014
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8:15am
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Breakfast
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9:00am
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General Session
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3M: INSIGHTS TO INNOVATION
Successful new products have one thing in common - they deliver superior value in the eyes of the customer. 3M has long been known as one of the world's most innovative companies and will present the marketing best practices for new product development that keep them close to the customer and enable record global sales growth. Hear about their journey to develop & commercialize the next generation of advanced 3M technologies using iterative customer engagement from discovery through launch.
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Eric Galler
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Global Marketing Excellence Officer for Innovation Strategy
3M
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DAIRY QUEEN: INNOVATION THROUGH NEW PRODUCTS, MARKETING AND IN-STORE DESIGN
In 1940, Dairy Queen established their brand with an innovative soft frozen dairy product. Today, Dairy Queen continues to innovate through new products, marketing and in-store design. In this session, Dairy Queen will share best practices and case studies behind recent new product launches such as Orange Julius Premium Fruit Smoothies, their “$5 BUCK LUNCH, the “Fan Food, Not Fast Food” marketing campaign and the company’s innovative approach to restaurant design.
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Barry Westrum
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Executive Vice President of Marketing
American Dairy Queen Corporation
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ALLIANZ: LEVERAGING INNOVATION THROUGH DIGITAL AND RESEARCH
Allianz has been providing financial services through its affiliated companies in the United States since 1896. In this session, Allianz will share how they leverage innovation through digital programs and channels. Allianz will also share the evolution of their company’s Allianz Digital Accelerator to build new business models and how they leverage the web and social channels through research and blogs.
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Nancy Jones, CFP
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Chief Marketing Officer
Allianz Life Insurance Company of North America
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11:45am
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Lunch
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12:45pm
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General Session Cont.
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MAYO CLINIC: LEVERAGING INNOVATION IN HEALTH CARE
Health care is at a crossroads and stakes are high during these challenging times. Patients need trusted answers, immediate care, and sustainable health. Mayo Clinic is at an inflection point – the point where the growth curve changes, where we take bolder moves to transform how we market, to a curve that accelerates us into the future. Discover how the Mayo Clinic is investing its knowledge and resources to solve the most pressing problems in health care while addressing the needs of a rapidly changing health care environment.
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John H. Weston
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Chief Marketing Officer
Mayo Clinic
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U.S. POSTAL SERVICE EMBRACES TECHNOLOGIES TO REINVENT DIRECT MAIL
When marketers think of direct mail, they think of direct mail of year’s past. As a result, some marketers do not include direct mail as a part of their marketing toolbox. The U.S. Postal Service will show how innovation can make direct mail relevant, efficient, and impactful for marketers, especially toward the B2B market. Learn how you can use the available technologies to make direct mail more interactive and effective.
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Christopher Karpenko
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Director, Brand Marketing
United States Postal Service
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THE SCOTTS COMPANY’S APPROACH TO NEW PRODUCT INNOVATION
As a world’s leading marketer of branded consumer lawn and garden products, Scotts is always looking for innovative ways to make lawn care easy for their customers. With the introduction of their SNAP lawn care system, they made it so easy. No heavy bags. No messy pouring. No complicated settings. Discover The Scotts Company’s approach to new product innovation in lawn and garden care.
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Mike Davitt
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Marketing Director
The Scotts Company
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3:00pm
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3M Innovation Center Tour
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