A Cure for Purpose Paralysis | Beyond Profit Podcast | Podcasts | All MKC Content | ANA

A Cure for Purpose Paralysis

In this episode of Beyond Profit, Peter Bardell, cofounder of Revolt, joins host Ken Beaulieu to discuss the company's purpose research in detail. One finding is that using more “centrist” language in marketing and advertising, as opposed to left- or right-leaning language, can make a positive difference.